Universal Information Services

This time of the year brings forth hundreds, if not more, of opinions on what trends or tricks you need to use for the coming year. For the public relations and media relations industry, many of these top X lists speak to utilizing the latest tools for social media, or embracing internal content to drive your communication efforts. These ideas are all good ideas as content is truly king, and the social media tools are great for amplifying your messages. For a great example of a "Top Trends List", check out Liz O'Donnell's post. In the end, this short post focuses on the #1 thing you can do to enhance your public relations and media relations.

This is a core fundamental, the epitome of #samerules for #newtools, it is the art of the "Thank You". Yes, providing a real "thank you" is just good business. Whether serving clients, or working with the media across any channel, showing your appreciation reinforces a relationship and helps ensure that relationship can grow.

At Universal Information Services we provided a bit of a tongue-in-cheek play on saying thank you with a cup of coffee or hot cocoa.

Our news monitoring and media analysis clients are attracted to Universal because of our culture, the fact we enjoy what we do, but most of all, because we appreciate working for them. Oddly enough, the aforementioned qualities are the most often heard reasons our new clients cite for leaving their prior vendors. So if you're going to do one thing in 2012, or even here at the end of 2011, tell those you appreciate, "Thank you". I thank you for taking time to read my posts this year and look forward to presenting #newtools of 2012 and emphasizing how your fundamentals, or #samerules, are key in the coming year. Cheers...and Thank you!