By Todd Murphy | May 14th, 2013
What’s the Best Recipe for Measuring Media Impact
We are pleased to announce that our informational whitepaper for PR professionals is available.
Using media values alone for evaluating your public relations effort is a recipe for disaster. Too often companies focus on advertising equivalencies rather than genuine impact and quality. The result? An incomplete picture of your PR effectiveness, or worse, a strategy that damages your brand. What the Barcelona Principles outline for all PR measurement is easily digested in the white-paper below.
Stop analyzing your media results with a half-baked methodology.
Learn how Impact Scores based on these 5 key ingredients can
perfect your PR campaigns. Whether your office in New York, Chicago, Denver, or Seattle the principles remain the same-we just have to adapt.