Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Why Executives Need Timely Business Intelligence (Blog Series)

For timely strategic decisions, too little or too much information ends up being the same thing – useless. Relevant, timely, and well-presented information is not only important . . . it’s the building blocks out of which mission-critical decisions are made.

Business Intelligence requires a balance between quality and quantity of information.

Universal Information Services offers a unique service to a select set of organizations that need daily intelligence. These early-morning reports are filled with useful, concise information. Our Executive Reports help agile corporations, agencies, or governmental units strategically respond to breaking news. What Universal offers is different than a simple rundown of stories of the day or links to websites. Experienced journalists and editors assess and evaluate the latest news and curate a custom-fit document for executives and leaders who need clear and useful facts. Universal Information strives to both inform clients and save those clients the precious commodity of time.

Our Executive Reports deliver only select, specific news that may impact stock price or affect a company’s competitive edge and strategic direction. Some details on what an Executive Report is and is not:

  • Every organization that receives a daily Executive Report is receiving a completely unique document. No other organization will receive or have access to the same edition.
  • The professional editors who work on Executive Reports often focus on the same company for years. This sort of “extended staff” situation is ideal for everyone involved, and the end result is a high level of knowledge continuity. Universal Information’s employees are search experts who enjoy evaluating your day’s news, and do so with your specific interests in mind.
  • While Universal Information will create an Executive Report tailored to the needs of each client, our experience allows us to promise this – a daily report document will be reasonable in length, the information sent will be up-to-date, and (if shared between an executive team) the information will create shared insight and understanding among an organization’s decision makers.
  • The tone and outlook of an Executive Report is factual and unbiased. Too often, executives can be shielded from information or are presented with an explanation along with information from those who report to them. Reports from Universal present the most important news of the day – good, neutral, or bad. Our belief is organizations benefit most, and can only respond in the most efficient way, if they have clear facts.
  • Executive Reports simply are not for every company, agency, or organization. This kind of custom-edited daily document represents the highest-level of business insight culled from today’s around-the-clock media. Universal Information clients who receive Executive Reports describe the information as invaluable and well-worth the subscription cost.

“I’d like to say we invented Executive Reports,” said Todd Murphy, vice president at Universal Information Services. “It didn’t happen that way. Like many of our innovations, a large corporation asked if it was possible to create this kind of customized news service for them. After some study and thought, we realized that this level of service was something very few news monitoring and media analysis companies could create. We were just glad we are in that select few.”

Universal Information, which started as a news clipping service in 1908, accesses and efficiently organizes terabytes of written, audio, and video news each day. Given the depth and breadth of material, Universal Information’s Executive Report editing staff members are the key component in making that wealth of information useful. They, Murphy said, can be thought of as expert guides in what can be a chaotic and confusing world of broadcast, print, web, and social media information.

Universal Information Services provides expert guidance for business intelligence

“Executive Reports have to be smart and useful,” he said. “Our clients cannot use anything less.”

To address this topic on Executive Reports, contact Tim Kaldahl – (402) 342-3178 or tkaldahl@universal-info.com. I’ll have three more posts related to these issues.

One Comment on “Why Executives Need Timely Business Intelligence (Blog Series)”

  1. 1 Why Executives Need Timely Business Intelligenc... said at 6:03 pm on December 10th, 2013:

    […] Universal Information Services offers a unique service to a select set of organizations that need daily intelligence. These early-morning reports are filled with useful, concise information. Our Executive Reports help agile corporations, agencies, or governmental units strategically respond to breaking news. What Universal offers is different than a simple rundown of stories of the day or links to websites. Experienced journalists and editors assess and evaluate the latest news and curate a custom-fit document for executives and leaders who need clear and useful facts. Universal Information strives to both inform clients and save those clients the precious commodity of timel  […]


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