Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.
The Republican National Convention vs. The Democratic National Convention Universal Information Services has been monitoring and analyzing all the domestic media coverage during the political conventions of 2016. What our teams have found are some distinct differences between how each party was reflected through the traditional and social media conversation, as well as some unexpected […]
As the Republican National Convention kicks off in Cleveland today, I asked our news monitoring and media measurement teams to do some quick analysis across all media in the past 24 hours. We’ve generated two Top 10 graphs to show how the RNC convention looks at the beginning. Our news monitoring team looked at mentions […]
Universal Information Services’ mobile app is now available to all our subscribing clients. MyNewsNow! puts the power of your PR results in the palm of your hand. Unlike any other monitoring service, our mobile app comprehensively integrates all types of media: TV, radio, web, social, and true press clippings
Those companies or agencies using other media monitoring services to track their TV coverage may be suffering from the outage caused by the current DishTV and Tribune Media dispute over license fees. These carriage fee disputes are not uncommon. We’ve seen them hit cable systems and satellite carriers alike.
Earlier this year we launched the first of two surveys to develop a valid means to use public relations’ outcomes to indicate future PR tactics. The information we analyzed from that survey, Expanding Public Relations into Predictive Analytics, has allowed us to move to the second phase of our research. In our effort to develop […]
[Part 2: Research into correlated outcomes and tactics from historical, qualitative PR measurement] In a world where marketing, reactions, public relations and brand or service impact occurs in near real-time, how can a public relations professional or chief digital officer appropriately react. Reacting to to the inputs from media and the public is critical as […]
While it is true the next big buzz-phrase to be tossed around industry meetings for public relations and marketing is “influencer marketing”, this phrase has earned its place at the B2B table. Specific to my world, how does influencer marketing impact the choices organizations make when deciding on a trusted news monitoring or media measurement […]
The day is here! Yesterday Facebook officially debuted their new “Like” feature, calling it Facebook Reactions. This new feature has ushered Facebook into a whole new age of social media engagement. And yes, I said ENGAGEMENT. This new feature requires more than just clicking a button. This new feature requires Facebook users to think. Hear […]