Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Trump vs Obama: A Twitter Analysis

If perception is reality, and in a time when you can say almost anything and it may believed to be true, how is Twitter changing the most distinguished office in the United States? On Friday, January 20th, the United States hopes to show how a planned and peaceful transition of power looks. As President-Elect Donald […]

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New Year, New Gear at CES

With the ushering in of the new year comes the Consumer Technology Association’s Consumer Electronics Show (CES), and with that comes all of the new cool tech toys. From LG’s credit card thing, a bending 4K TV, and now Honda’s self balancing motorcycle. Now as much as I would love to rave over how cool […]

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The Unavoidable Problem with Snapchat

An Open Letter to Snapchat Dear Snapchat, Your advertisement platform is bad. Why? Because Snapchat is a mobile application that is is trying to monetize itself in a way that is like trying to fight Conor McGregor, UFC Lightweight Champion, with both hands tied behind your back and hopping on one foot. So unless you […]

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PR Buzzwords – Storytelling, PR, and Measurement

The following content was originally posted by the author, Todd Murphy, on the Waxing Unlyrical blog associated with Shonali Burke Consulting, Inc. Buzzwords! The public relations industry, maybe above all other industries, loves its buzzwords. Each year we latch on to something we think is new, unique, innovative, or otherwise intriguing to our fellow practitioners and […]

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Twitter – One Man’s Political Weapon

Unless you have been living under a rock for the past few weeks you know that Donald Trump was voted President-elect of the United States, beating out Hilary Clinton in the electoral college. And unless you have been living under a rock for the past year and half, you know that this election has been […]

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Media Exposure-What Election Polls Missed

Monday morning quarterbacking is the easiest job in the world, especially if you have data analysts like I do at Universal Information Services. With the Trump v. Clinton Presidential election in the rear view mirror by a week, it appears obvious why Donald Trump won over Hillary Clinton. Don’t worry, I’m not going to go […]

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Getting Real about Virtual Reality

Virtual Reality (VR) as it becomes more prominent in Gaming and in real life applications (Healthcare, Business, Education) is something you should know about. For my father’s company, Universal Information Services, it is technology I’ve put on his radar. Virtual Reality was fairly unknown just a few years back, with the only big name in the […]

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Twitter: From Bidder to Qwitter

Besides LinkedIn, Twitter is probably one of your biggest assets when it comes to networking online and social media tracking. Business professionals recognize the use value of Twitter, but that asset seems to have become a liability. After a drop of about 32% in its’ stock price, Twitter can now be compared to the Titanic of […]

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What do you get when you mix an apple with a supercar?

For the first time in a long time Apple fans and Super-car enthusiasts are asking themselves the same question, “Why is Apple trying to acquire British super-car maker McLaren?” Last week the Financial Times reported that an acquisition, or a large strategic investment, was in the works between Apple and McLaren, the super-car manufacturer. The […]

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PR Measures that Matter-Impact Score

Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal has defined one of five key […]

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