Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

PR Measures that Matter-Impact Score

Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal has defined one of five key […]

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PR Measures that Matter-Media Exposure

Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal has defined one of five […]

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PR Measures that Matter-Key Messages

Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal has spotlighted a specific metric. […]

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PR Measures that Matter: Source Quality

Universal Information Services is participating in an awareness and education campaign organized by AMEC,the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal will spotlight a specific metric. Yesterday […]

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PR Measures that Matter: Sentiment

This week is focused on North America, as it relates to Measurement Month around the World. Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable […]

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What’s Next: The New Perspective

[Teddy Murphy is a third generation news monitoring and media measurement semi-professional. Attending the University of Nebraska’s College of Business Administration, he’ll be writing on emerging social media trends, the next generation of content creation and marketing, and enlightening the current generations on what to expect next as his peers graduate into the workforce.] Who […]

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Clinton v Trump: News Cycle Monopoly

As the November presidential election draws ever closer, Hillary Clinton and Donald Trump are slugging it out to win position in the polls. Our team can measure public relations as a result of our comprehensive news monitoring services. From that data we took a closer look at the past week, August 28th through September 2nd […]

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Measurement Month: Tomorrow’s PR Professionals

It’s that time again! It’s Measurement Month! Getting into the spirit of the global month of learning, my team at Universal Information Services has been planning our events to educate the masses on best practices for one to measure public relations and communication. I wanted to take a few minutes out of our hectic schedules […]

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How the Lochte Lie Cost Him $6.2 Million

The media tracking team at Universal Information Services used public relations measurement to analyze the Ryan Lochte lie in Rio.

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What the Media Covered: RNC 2016 vs DNC 2016

The Republican National Convention vs. The Democratic National Convention Universal Information Services has been monitoring and analyzing all the domestic media coverage during the political conventions of 2016. What our teams have found are some distinct differences between how each party was reflected through the traditional and social media conversation, as well as some unexpected […]

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