Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

How the Lochte Lie Cost Him $6.2 Million

The media tracking team at Universal Information Services used public relations measurement to analyze the Ryan Lochte lie in Rio.

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What the Media Covered: RNC 2016 vs DNC 2016

The Republican National Convention vs. The Democratic National Convention Universal Information Services has been monitoring and analyzing all the domestic media coverage during the political conventions of 2016. What our teams have found are some distinct differences between how each party was reflected through the traditional and social media conversation, as well as some unexpected […]

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Republican National Convention 2016 Statistics

As the Republican National Convention kicks off in Cleveland today, I asked our news monitoring and media measurement teams to do some quick analysis across all media in the past 24 hours. We’ve generated two Top 10 graphs to show how the RNC convention looks at the beginning. Our news monitoring team looked at mentions […]

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Media Monitoring Mobile App

Universal Information Services’ mobile app is now available to all our subscribing clients. MyNewsNow! puts the power of your PR results in the palm of your hand. Unlike any other monitoring service, our mobile app comprehensively integrates all types of media: TV, radio, web, social, and true press clippings

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How stable is your TV Monitoring Service?

Those companies or agencies using other media monitoring services to track their TV coverage may be suffering from the outage caused by the current DishTV and Tribune Media dispute over license fees. These carriage fee disputes are not uncommon. We’ve seen them hit cable systems and satellite carriers alike.

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Measurement: Outcome-based PR Tactics

Earlier this year we launched the first of two surveys to develop a valid means to use public relations’ outcomes to indicate future PR tactics. The information we analyzed from that survey, Expanding Public Relations into Predictive Analytics, has allowed us to move to the second phase of our research. In our effort to develop […]

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Experienced PR Pros Provide Insight on Tactics

[Part 2: Research into correlated outcomes and tactics from historical, qualitative PR measurement] In a world where marketing, reactions, public relations and brand or service impact occurs in near real-time, how can a public relations professional or chief digital officer appropriately react. Reacting to to the inputs from media and the public is critical as […]

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Influencer Marketing and Choosing a News Monitoring Service

While it is true the next big buzz-phrase to be tossed around industry meetings for public relations and marketing is “influencer marketing”, this phrase has earned its place at the B2B table. Specific to my world, how does influencer marketing impact the choices organizations make when deciding on a trusted news monitoring or media measurement […]

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Expanding Public Relations Research into Predictive Analytics

Universal Information Services expands research into predictive analytics for public relations measurement. PR Professionals maylink through to participate in this research.

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Facebook Reactions-How will they shape engagement measurement

The day is here! Yesterday Facebook officially debuted their new “Like” feature, calling it Facebook Reactions. This new feature has ushered Facebook into a whole new age of social media engagement. And yes, I said ENGAGEMENT. This new feature requires more than just clicking a button. This new feature requires Facebook users to think. Hear […]

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