Qualitative & quantitative measurement for all media.
Whether you were a PRTrak/VMS client or are new to media analysis, Universal provides a full line of media analysis tools. Whether taken on an ongoing basis, or just certain periods throughout your product or service cycle, Universal delivers the quantitative and qualitative results that justify your efforts.
Unlike simple circulation or ad values, comprehensive media analysis shows you detailed results of your efforts. Our collaboration with a leading university allowed us to develop what is considered to be the most valid PR measurement methodology in the United States. Our comprehensive approach for analyzing all the media hits you want (Print-Broadcast-Web-Social Media) enables us to present the entire information sphere, not just the average 30% that online monitoring services track. All stories are evaluated by trained analysts to ensure the highest level of reliability.
Capturing both the qualitative and quantitative elements of media exposure has never been easy, nor an exact science. However, through Universal's Media Analysis service we can show what your earned or unpaid media exposure means in terms of impact, value, tone, focus, and a variety of other user-defined parameters. Rather than combine our analysis with our other services, thereby forcing our clients to subscribe to a higher priced "package", we price our Media Analysis as a separate service. Those who need it can subscribe, those who don't need it can save money. In the end our job is to deliver exactly the services you need.
Our Media Analysis and PR Measurement service starts as low as $100/month plus $2.00/analyzed story (print, broadcast, web, social media, blogs)
If you are more focused on understanding the key influencers within your social media network, then let our analysis team map your virtual community. Our Social Media Network Map extends far beyond the statistics of web based services. Universal's social media analysis actually tells you what your results mean, helping you to engage with the most important influencers or those of your client. For as little as $350 per report, you can learn who, what, where, and when your mentions are impacting you.
Universal is our most reliable and comprehensive source for media collection. Their people are dependable and a pleasure to know. No other company has been such a consistently great source for media coverage in the last 16 years at Blue Marble. We call Universal first.
- Debra Parcheta
CEO, Blue Marble Enterprises, Inc