Media Contact List Development & Distribution

Media Contact List Development & Distribution

Our media relations portal, SmartWire, integrates the three main tasks most often used for finding and engaging media contacts.

Our PR software helps you organize contacts into specific lists and distribute media releases to those recipients. Accurately targeting certain reporters or subjects, storing notes specific to that outlet or reporter, plus tracking the distribution of your releases are among the features we provide in SmartWire.

Media Contact List Services

Pricing configured by State or Nationwide Rates

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Manage media contacts with intuitive accuracy

SmartWire can be purchased at the state or national level. Ongoing training and support is included with each account. Call today for a demonstration of this simple, intuitive, and most cost effective solution.

SmartWire Media Contacts and Distribution Screen

Our List Builder Interface. It’s so Simple!

Media Contacts Database and Distribution Features

  • Unlimited press release distribution. Create unlimited press releases using a variety of templates and distribute to all needed media contacts.
  • Unlimited List Building and Updating. Build and save custom media lists, focusing on beat, site subject, audience, geography, circulation, and more. Universal will keep each name on your current lists continually up-to date at no additional charge.
  • Private Lists. Upload and manage private media, or non-media lists, and include them in your press release distribution projects at no additional charge. This feature is great for keeping a board or committee informed of your releases
  • Media Research. Search for journalists and media sites by name, or research the people and sites that are covering your story topics today.
  • Better Value.  We provide a completely cloud based option at a cost far below the competitive products.

Optional Media Contact Distribution Features Available Upon Request

  • Custom PressKit Template. Upon request, for a one-time fee, Universal will develop a Custom PressKit Template to your specifications, and make that template available within your account for as long as you maintain an active subscription. With a Custom PressKit, you can provide seamless integration with your existing newsroom, reinforce your brand identity, or establish a unique and recognizable media presence.
  • Distribution Tracking Reports. Order these reports for your standard press release distributions to track which journalists opened and scrolled through your release. Package pricing make these an affordable option for targeted follow-up.
  • MarketWired Distribution. Include a broad MarketWired distribution with your release to reach thousands of the Internet’s most influential websites and content aggregators.


See, measure, share... it's that simple

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