Is Pinterest Love Enough
by Todd Murphy | February 22, 2012
The latest #newtool darling of the social media world is clearly Pinterest. For that one person who has not yet been overrun by the hype of the "next" thing, Pinterest defines itself in these words: ... Read full post»
Other recent posts. View all posts»
Super Bowl Advertising: Nothing New
by Todd Murphy | February 6, 2012
Has advertising tapped into something far greater than the simple interest of a person who wants to be entertained for 30 seconds or less? Super Bowl advertising is a great example of #samerules with #newtools...and I really enjoy it. Read full post»
The Power of Solo PR (real public relations)
by Todd Murphy | December 27, 2011
This year a friend of mine was featured on Food Network's Cupcake Wars. About a week before the airing I sat down with him, while dining with my wife. and suggested he engage a PR ... Read full post»
Top 1 Thing for Public Relations
by Todd Murphy | December 22, 2011
This time of the year brings forth hundreds, if not more, of opinions on what trends or tricks you need to use for the coming year. For the public relations and media relations industry, many ... Read full post»
How I Captured An Industry with WordPress
by Todd Murphy | December 7, 2011
...well sort of. I was able to capture part of an industry using my WordPress dashboard for creating time sensitive blogs and tracking comments. If content is king, engagement is queen. In August of this ... Read full post»
Dating, Love and News Monitoring
by Todd Murphy | November 15, 2011
Let me start off by saying at Universal Information Services there are some clients I do not want to date. Not because they are too much work, or a pain in the neck, or their ... Read full post»
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Universal Information Services has created this blog to illuminate ideas related to the intersection of communication fundamentals and new channels of information distribution. Our media analysis and position as a news monitoring service has led us to the conclusion that the fundamental rules of public relations communications has not changed, only the tools we have at our disposal are new (#SameRules #NewTools).