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Blog Posts

  • PR Buzzwords – Storytelling, PR, and Measurement
  • Twitter – One Man’s Political Weapon
  • Media Exposure-What Election Polls Missed
  • Getting Real about Virtual Reality
  • Twitter: From Bidder to Qwitter
  • What do you get when you mix an apple with a supercar?
  • PR Measures that Matter-Impact Score
  • PR Measures that Matter-Media Exposure
  • PR Measures that Matter-Key Messages
  • PR Measures that Matter: Source Quality
  • PR Measures that Matter: Sentiment
  • What’s Next: The New Perspective
  • Clinton v Trump: News Cycle Monopoly
  • Measurement Month: Tomorrow’s PR Professionals
  • How the Lochte Lie Cost Him $6.2 Million
  • What the Media Covered: RNC 2016 vs DNC 2016
  • Republican National Convention 2016 Statistics
  • Media Monitoring Mobile App
  • How stable is your TV Monitoring Service?
  • Measurement: Outcome-based PR Tactics
  • Experienced PR Pros Provide Insight on Tactics
  • Influencer Marketing and Choosing a News Monitoring Service
  • Expanding Public Relations Research into Predictive Analytics
  • Facebook Reactions-How will they shape engagement measurement
  • AMEC Measurement Month Welcomes Barcelona Principles 2.0
  • PR Measurement Advances with Barcelona 2.0
  • PR Measurement Professional Joins Universal Information Services
  • Media Responsibility and Caitlyn Jenner
  • PR Measurement Mistakes
  • Shiny and New PR: Buyer Beware
  • Reflecting on the value of PRSA Conferences
  • Media Impact Score Predicts NCAA Winner
  • How hard can it be to market to Millennials?
  • Gary Vaynerchuk on the Role of Micro Content in Storytelling
  • Micro Content to Tell Your Brand’s Story
  • Universal Information Services Predicts NCAA Winner
  • A Basic Review of PR Measurement
  • Profits and Women In Public Relations
  • Content Marketing and Business Intelligence
  • Gift Giving, The Media, and Valentine’s Day
  • Is Brian Williams Really A Precedent?
  • Options for News Monitoring and PR Measurement
  • Will NoMore.org change the NFL?
  • How will diversity impact Sunday’s Oscars?
  • Saving Time In Your PR/Marketing Day
  • Super Bowl Sunday Share of Voice
  • Top 10 Films Sold at Sundance Film Festival 2015
  • Universal Information Services and CommPRO
  • Top 5 News Stories for 2014-Nebraska
  • Merry Christmas and Cheers to 2015!
  • Making the Past Relevant Through Digital Preservation
  • Global Media Exposure for Experimental Ebola Drug Zmapp
  • Assessing the Media Impact of Nebraska’s 2nd District House Race
  • Iowa Senate Race 2014-Data Picks Winner
  • Taco Bell App and Social Media Measurement
  • Is Long Tail Marketing Dead?
  • Global PR Measurement Week 2014
  • PR Measurement Week and #AmecAtWork
  • Measurement Week: Upping Your PR Game
  • PR Measurement and the Client Relations Reaction
  • Media and the Worldview of #Ferguson
  • Basketball Trades & PR Opportunities, Pt. 1
  • When Media Mentions and Sales Don’t Add Up
  • Social Networking vs. Shaking Hands
  • Social Media, Free Speech, and Political Change
  • Why Link Bait Titles Are Numbing PR Professionals
  • What Does the Vocus & Cision Merger Mean
  • Measuring the Social Media of NBA Playoffs
  • She’s Back! Monica Lewinsky Controls Her Media Message
  • Measuring the Media of Clive Bundy
  • Boston Marathon: No news is good news
  • Rising Cost of College Education and the News
  • College Athlete Unions Cast Shadow On Games
  • Check Your PR Measurement Reliability: Free Scorecard
  • Russia Spends Millions on United States Public Relations
  • Girl Scout Cookies And Media Exposure
  • What PR Lessons We Learned from Sochi Olympics
  • How Jimmy Fallon Used the Olympics
  • Super Bowls Ads Arrive Early
  • How Media Reacts To Our President
  • Live Google+ Broadcast: Omaha Wins Super Bowl
  • What’s Your Image of the Sochi Olympics?
  • City branding via a tweet and Peyton Manning
  • Top 5 News Stories for 2013-Omaha
  • How can news strengthen your executives?
  • So the PR team at Target is having a bad holiday season
  • Is competitive intelligence part of your strategy?
  • Are you working with real business intelligence?
  • Why Executives Need Timely Business Intelligence (Blog Series)
  • Newspapers, Paywalls and Press Clippings
  • JFK, Public Relations and The News
  • Healthcare News Monitoring-Smart PR
  • Political News Monitoring Never Ends
  • Time for End Of Year News Stories
  • 4 Reasons Print Media is Key for PR-It’s Elementary
  • Traditional Media, Social Media, or Just Media?
  • From Counting News Clips to Media Insight
  • Universal Information Services Integrates Total News Tracking
  • Business Intelligence: The Price of Time
  • News Tracking and Analysis Team Grows