This Is Not A Top 10 List
By Todd Murphy | December 28th, 2010
For years Universal Information Services prepared a “Top News Stories of the Year” list based on our media analysis methodology. It was a great, unique approach to quantifying which news stories had the greatest impact. We measured viewership, circulation, audience and other metrics that went beyond that of most lists.
Most Top News Stories of the Year lists arbitrarily decide what they feel are most important…according to some criteria they set. Well the #newtools of the web, and especially social media, have made culling together lists very simple and powerful. This is great for those who curate this information themselves, thereby imparting true meaning via their personality. On the other side of the coin you have an explosion of automated applications that harvest data to compile lists. Sometimes these automated lists are magical in how well they hit the mark, but often times these lists are perplexing in how they managed to bring together such disparate topics.
Since the space for Top News Story lists has grown so crowded, Universal Information Services will use our news monitoring expertise to “WOW” you in other ways. This year you will not see a list from us detailing the top news stories. What you will see in 2011 are more tweets, blogs, Facebook posts and participation on Linkedin where we deliver statistics, insight, and reports on media exposure.
We are a news monitoring and media analysis service. We lead in comprehensive tracking of our client’s media exposure and the detailed analysis of that content. From this vast array of information sprouts a wealth of data we can share with you. Great things are coming in 2011. You might as well subscribe to this blog now so you don’t miss out on any great revelations in the coming year.
Happy “News” Year!
Tags: Media Analysis, News Monitoring Tools, PR Measurement, Universal Thoughts
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