Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Daily Deals: Marketing Overload?

With Groupon and LivingSocial the behemoths in the geospecific advertising world, and more niche deal sources coming on line every day, are we getting too much of a good thing?

As a guest blogger for The Daily Cowbell I explored the problem of daily deal overload. My opinion on the matter likens the situation to that of news saturation. To much information makes it difficult for the consumer to to discern between the options, and therefore they tune out. News or discounts, over-amplification of “the message” creates noise…much like when you turn your sound system up to 11.

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Visit the Daily Cowbell and tell me what you think. Too many deals, not enough, or just right?

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