By Todd Murphy | October 15th, 2012
FOR IMMEDIATE RELEASE
Universal Information Services Working to Advance the Efficacy of Media Measurement
October 16, 2012, Omaha, Nebraska—Universal Information Services announces its acceptance into the International Association for the Measurement and Evaluation of Communication (AMEC) organization. AMEC is the global trade body and professional institute for agencies and practitioners who provide media evaluation and communication research. AMEC currently has more than 120 members in 41 countries worldwide, according to Barry Leggetter, Executive Director.
Universal Information Services will join the North American Chapter of AMEC, led by David B. Rockland, Ph.D., Partner/CEO Ketchum Pleon Change and Global Research and Chairman of the Chapter. “We are proud to join this organization because as a media monitoring and analysis company Universal works to provide the highest standards of media measurement and best practices to our clients,” said Todd Murphy, Vice President of Universal. Murphy adds, “As an AMEC member, we will continue to focus on providing our clients with transparency, qualitative measurement coding and most importantly, using human analysts to measure print, broadcast and web media placements. Universal supports the Barcelona Principles associated with media evaluation and feels clients come to expect this level of quality from their media measurement vendors.”
The growth of Universal’s Media Measurement business has been fueled by the increasing need for organizations to justify their media efforts, as well as deliver meaningful metrics that prove the efficacy of their communication plans. Under the direction of Gina Svendsen, Universal’s Director of Media Analysis, the company is on track to increase their media measurement business by nearly 80% come the end of this year.
Universal Information Services, Inc. was founded in 1908 as a press clipping service. The ownership embodies the notion that you must innovate for the client, or the company will not be able to fulfill the needs of that client over time. Over 100 years of innovation makes Universal unique in that they monitor and analyze all media for their clients: print, broadcast, web, and social.
Universal’s fundamentals are built on simple business principles, but with an eye to the future. As a “complete news monitoring service,” Universal was one of the first companies to provide digital media formats to end users, and remains at the forefront of research and development for news monitoring and analysis services. Universal was also the first company to develop a multi-channel system for monitoring TV newscasts through closed captioning. Whether it’s information delivered digitally, or redefining media measurement methodologies, Universal is committed to serving clients of today and the clients of tomorrow.
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