Measuring Real Media Impact-Free Whitepaper

About Universal Amplifier

Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | May 14th, 2013

What’s the Best Recipe for Measuring Media Impact

We are pleased to announce that our informational whitepaper for PR professionals is available.

Using media values alone for evaluating your public relations effort is a recipe for disaster. Too often companies focus on advertising equivalencies rather than genuine impact and quality. The result? An incomplete picture of your PR effectiveness, or worse, a strategy that damages your brand. What the Barcelona Principles outline for all PR measurement is easily digested in the white-paper below.

Download this free 10-page, best-practices whitepaper and evaluate your PR measurement methods.

Stop analyzing your media results with a half-baked methodology.
Learn how Impact Scores based on these 5 key ingredients can
perfect your PR campaigns. Whether your office in New York, Chicago, Denver, or Seattle the principles remain the same-we just have to adapt.

Tags: Media Analysis, Media Measurement, PR Measurement