Girl Scout Cookies And Media Exposure

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Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | March 6th, 2014

Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post Innovative Girl Scout Cookies.

Sports fans anxiously await the opening game. Trendsetters prepare for fashion week. But everyone looks forward to the day they realize the most universally appreciated season arrives: Girl Scout cookie season. You might argue that Girl Scouts don’t have competition when it comes to seasonal cookie sales, but I certainly don’t see the same kind of media buzz about the Boy Scouts’ popcorn season.

Universal Information Services measures the media exposure of Girl Scout Cookies

(Jocelyn Limbach has been with Universal Information Services since August 2013. With experience in journalism, marketing and public relations, Jocelyn works with a wide range of clients to address specific needs in the news monitoring and PR measurement field.)