Girl Scout Cookies And Media Exposure
By Todd Murphy | March 6th, 2014
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Sports fans anxiously await the opening game. Trendsetters prepare for fashion week. But everyone looks forward to the day they realize the most universally appreciated season arrives: Girl Scout cookie season. You might argue that Girl Scouts don’t have competition when it comes to seasonal cookie sales, but I certainly don’t see the same kind of media buzz about the Boy Scouts’ popcorn season.
(Jocelyn Limbach has been with Universal Information Services since August 2013. With experience in journalism, marketing and public relations, Jocelyn works with a wide range of clients to address specific needs in the news monitoring and PR measurement field.)
Tags: Marketing, Media Analysis, PR Measurement
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