How Jimmy Fallon Used the Olympics
By Todd Murphy | March 3rd, 2014
Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post Timing Is Everything: Jimmy Fallon and the Olympics.
Although it was announced last April that Fallon would take over Jay Leno’s spot, the real push came as America began to prepare for the Olympics. It was Leno who suggested that his replacement’s start date be moved up a week, from February 24 to February 17, so the Olympics could be used as a springboard. There were nearly 2,200 broadcast mentions of Fallon taking over the Tonight Show during the Olympics, most of which was positive buzz about the impeccable timing.
(By Jocelyn Limbach, Client Relations Manager for Universal Information Services)
Tags: #newtools, Media Measurement, Media Trends & Statistics, PR Measurement
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