How Media Reacts To Our President

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Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | March 3rd, 2014

Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post State of the Union: The Media Reaction

The annual State of the Union speech is part of the political DNA of the United States. The roots of the address go back to George Washington in 1790. In modern times, every president since Woodrow Wilson has presented at least one State of the Union in front of a joint session of Congress. Universal’s media measurement and analysis team has evaluated the impact the media has on the public image and perception of such events. (By Tim Kadahl, Solutions Manager and Writer, Universal Information Services)