By Todd Murphy | March 3rd, 2014
The big game won’t air until Sunday, but advertising firms are already working the spots they have produced. Teasing Super Bowl ads on the internet is nothing new, but there is an innovative trend in 2014—the early release. Dannon, Kia, and Jaguar are a few of the companies that have boldly chosen to pre-release their thirty-second Super Bowl spots. So why was this decision made? Is it to get the most bang out of the $4 million buck or is it more calculated than that?
(By Jocelyn Limbach, Client Relations Manager at Universal Information Services)