Super Bowls Ads Arrive Early

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Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | March 3rd, 2014

Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post Do Early Super Bowl Ads Increase ROI?

The big game won’t air until Sunday, but advertising firms are already working the spots they have produced. Teasing Super Bowl ads on the internet is nothing new, but there is an innovative trend in 2014—the early release. Dannon, Kia, and Jaguar are a few of the companies that have boldly chosen to pre-release their thirty-second Super Bowl spots. So why was this decision made? Is it to get the most bang out of the $4 million buck or is it more calculated than that?