What PR Lessons We Learned from Sochi Olympics

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Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | March 3rd, 2014

Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post PR Lessons from the Sochi Olympics.

Sochi didn’t have one huge image-making moment, and that might be the biggest victory of all. The Winter Olympics of 2014 wasn’t marred by terrorism, violence, protests, or organizational issues. Russia gets credit for serving as a competent, welcoming host. The organizers and supporters of the 2014 Winter Olympics should be incredibly pleased with the success of the 17-day-long set of events.

Universal Information Services analyzed the PR impact from Sochi Olympics

By Tim Kadahl, Solutions Manager and Writer, Universal Information Services
(Tim Kaldahl has been with Universal Information Services since August 2013. With over 20 years experience in public relations and media relations, Tim works with a wide range of clients to create customized media tracking and PR measurement solutions.)