Universal Information Services

Universal Information Services participated in the first worldwide Measurement Week on Sept. 15 – Sept. 19, connecting our company with PR measurement firms around the world. The week was planned by AMEC (International association for the Measurement and Evaluation of Communication) to raise awareness, on a global level, for how crucial measuring your PR efforts really is.

As previously mentioned, Universal joined organizations and companies around the world for the awareness week. From Southern Africa to Australia to our hometown in Omaha, Nebraska – events were planned around the world to educate the masses about measuring public relations and communications.

Universal planned a whole week’s worth of events for the Omaha community and beyond – beginning a few days early on Saturday, September 13th when 40+ communication professional’s joined us at the Omaha Press Club for a discussion of social media measurement best practices. Universal’s own Jared Troutman led the seminar by presenting a handful of client case studies. On Sunday our VP, Todd Murphy moderated a book-talk featuring our good friend Jeremy Lipschultz in support of his new book “Social Media Communication: Concepts, Practices, Data, Law and Ethics.” You can read a full review of the events held on Saturday and Sunday here.

On Monday, we kicked off the week supporting other organizations across the world as they began their Measurement Week events. Whether it was the Institute for Public Relations tweeting valuable information about measurement week or tuning into various webinars on measurement, we consumed close to 12 hours of information on that Monday. We found it very valuable listening to our peers talk about how they are measuring and we will be sure to use that information to further our practices here at Universal.

Tuesday was a day for tweeting, as we held a two hour ‘Social Media Measurement Best Practices” discussion on our Twitter handle. We saw engagement from Twitter users from across the world, including India, South Africa, and the UK. Following our Twitter discussion we held close to 10 product demos for our existing clients, encouraging them not to buy our products – but to be educated on what we do. It is important for our clients to know that we aren’t trying to just sell them products, but to educate them on why it is critical to their PR efforts to have a sound measurement plan in place.

Our marquee event was held on Thursday at the University of Nebraska Omaha Community Engagement Center, where we brought in Grant Crowell to educate the students of UNO, and beyond, on YouTube ROI. Grant has done extensive work with national brands, dealing with content creation on the video side of things and how to effectively measure your YouTube reach. After a great opening by Grant, we assembled a panel that included Jeremy Lipschultz, Austin Gaule (Universal Information Services Media Analysis Assistant), Ashley Anderson (UNO Student and Scooters Marketing/PR Intern).