Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.
With so many taking time off to spend the holidays with their family and friends, we wanted to make sure we shared our message with you.
From the entire team at Universal Information Services we wish you the very best in 2015.
Tags: Customer Experience
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