Gift Giving, The Media, and Valentine’s Day

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Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | February 26th, 2015

A day of love or a day of gifts? Since I was a kid it has been instilled in me that Valentine’s Day has been about giving gifts and receiving gifts from the ones that we love – contrary to what Valentine’s Day is really about; love. My parents still to this day, even though I live away from home, send me a Valentine’s Day card with some sort of gift with it (thanks Mom). It seems that the focus on the holiday has shifted from love, to gifts that mean ‘I love you.” And, as always, the media reveals to us what gift categories earned the greatest share of voice.

Click here to view our entire analysis on the key gift categories and which ones earned the greatest media exposure.