Options for News Monitoring and PR Measurement

About Universal Amplifier

Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | February 24th, 2015

As “insiders” to the media contacts, news monitoring, and PR measurement industry, we feel uniquely positioned to help answer the question of, “What’s the best way to shop for a provider of media contacts, news monitoring or PR measurement. What follows is based on recent questions from industry blogs, LinkedIn, trade websites, and recurring questions in social media. We hope this helps you make some important decisions.

You have options. We are happy to help you explore them. Click here to read more and download our whitepaper.