Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.
What would you do with 10% more time in your busy work day? Universal Information Services and Commpro.biz are studying how time is consumed in the day of a PR or marketing professional. This research will include the top hurdles facing our target industries and tactics to overcome those hurdles. We hope you have two minutes to help with our research. Click here to take our two minute survey.
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