Will NoMore.org change the NFL?

About Universal Amplifier

Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | February 23rd, 2015

Universal Information Services studied the impact of domestic violence on the image of the National Football League (NFL). Beyond your normal PR campaign, the “No More” effort took on what many point to as a pervasive and long standing problem with professional football players. Tolerance of abuse, lack of punishment, and an attitude of indifference appears to be under fire. Just in the past 60 days, our media monitoring and measurement shows that at least 5.45% of all monitored NFL news stories contained comments or phrases related to “sexual assault”, “domestic violence”, or “rape”. Click here to read the entire post and view media analysis of this issue.