Reflecting on the value of PRSA Conferences

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Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By admin | April 20th, 2015

Krystal Sidzyik manages client relationships for Universal Information Services

Each year PRSA chapters around the United States hold professional development conferences to help local PR professionals learn changing and new practices from experts in their respective fields all while networking to stay connected to the community.

Universal Information Services sponsors PRSA PDC

This year’s PDC in Nebraska focused on the Four Pillars of Public Relations: Research, Planning, Execution and Evaluation. The day was filled with knowledgeable speakers from local and national organizations. Organizations included: Dave Arch and Associates, Albers Communications Group, Omaha Public Power District, a session on Accreditation in Public Relations (APR), OBI Creative, Weber Shandwick, AGPR, Greater Omaha Chamber and the University of Nebraska at Omaha’s (UNO) Research Lab.

To read Krystal’s complete post, visit Universal Information Services’ Image & Innovation page at CommPRO.biz.