Universal Information Services

In conjunction with Measurement Month, the International Association for the Measurement and Evaluation of Communication (AMEC) has announced a new version of the Barcelona Principles. Appropriately named Barcelona Principles 2.0, the new guidelines address the changes in the measurement landscape over the last five years, when the first set of principles were introduced to the PR community.

September 1st marked the second year in a row AMEC has kicked off a worldwide education program about PR Measurement. Known as “Measurement Week” last year, the program has evolved into an entire month of measurement education. AMEC members from across the world will be pushing measurement principles during the global education month through seminars, webinars and workshops.

Adding a little spice to the worldwide education month, AMEC revealed the 2.0 principles live to the communication world.

Read the entire post on Commpro.biz, a leading online resource for PR professionals and communicators.