Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Measurement: Outcome-based PR Tactics

Earlier this year we launched the first of two surveys to develop a valid means to use public relations’ outcomes to indicate future PR tactics. The information we analyzed from that survey, Expanding Public Relations into Predictive Analytics, has allowed us to move to the second phase of our research.

Universal Information Services media measurement

In our effort to develop Outcome-based PR Tactics, tactics that are indicated by the outcomes of your immediately prior efforts, our media measurement team has designed the next survey. Click here to take 5 minutes and be a part of this research. In our first survey we sourced detailed PR tactics that PR professionals might use, given a specific PR scenario. The 28 questions in that survey have been distilled into 8 general PR scenarios, with each scenario having four-five possible tactics to choose from. We now want to survey a wider array of PR professionals to determine which single tactic is most favored, given a specific type of PR scenario.

[For more information on our Predictive Analytics research, read our prior blog  EXPERIENCED PR PROS PROVIDE INSIGHT ON TACTICS ]

[To view the initial survey, phase 1, visit our Image & Innovation channel on the Commpro.biz industry site. Expanding Public Relations Research into Predictive Analytics ]

We understand many factors contribute to a PR plan, but as a “next-step” indicator, we believe using big data to help you when deciding on next steps could be extremely valuable to you and your clients. At the end of this survey you can register to receive the final white paper outlining our findings.

Todd Murphy
Vice President
Universal Information Services


Universal Information Services plays a pivotal role in defining how PR professionals access the information they need, tracking evolving media opportunities and helping hone standards for the industry to follow.

Universal is known as a pioneer and a progressive force in the industry, recognized as one of the top media monitoring and news analysis companies in the nation, serving clients ranging from small businesses and nonprofits to Fortune 500s.

For more than a century, [Omaha-based] Universal has been helping clients track,
manage and analyze an endless flow of information. Today, media monitoring looks a lot different than it did in 1908, but Universal’s drive to deliver has never been stronger, responding with accurate, real-time information, quick turnarounds and trusted, reliable assistance any time of the day or night.

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