Clinton v Trump: News Cycle Monopoly

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Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | September 6th, 2016

As the November presidential election draws ever closer, Hillary Clinton and Donald Trump are slugging it out to win position in the polls. Our team can measure public relations as a result of our comprehensive news monitoring services. From that data we took a closer look at the past week, August 28th through September 2nd (12pm EDT), 2016. What we found was a rare news cycle monopoly. While Clinton was out fundraising millions of dollars, and answering questions related to the Clinton Foundation and emails, Trump monopolized nearly every media channel with some key image events (Highlights of Donald Trump’s Immigration Speech and Mexico Trip, NY Times 8/31/16)

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