Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Measurement Month: Tomorrow’s PR Professionals

It’s that time again! It’s Measurement Month!

Getting into the spirit of the global month of learning, my team at Universal Information Services has been planning our events to educate the masses on best practices for one to measure public relations and communication. I wanted to take a few minutes out of our hectic schedules to focus on one key issue I see year after year when organizations around the world celebrate Measurement Month.


That key issue being that we don’t place enough focus on educating college students during this global education month.

Not to put the company that I work for, Universal Information Services, on a pedestal, but every year when this month comes around, our focus turns to one key demographic: college students. As a company, we consistently visit class rooms to chat with students about media monitoring and measuring your results. We love to visit classes ranging from public relations to, business, to computer science. The past several years we have held our educational events at the University of Nebraska at Omaha and have had great feedback from the students who attend. This year we will change our host school to Creighton University and will continue to teach best practices when it comes to measuring earned media coverage.

[To read the full post, visit commpro.biz]


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