Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

PR Measures that Matter-Impact Score

Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media.

Each day this week Universal has defined one of five key metrics important to public relations measurement. Yesterday we explored how the volume of Media Exposure alters the results of your analysis. In this last post of our five post series, we will look at our proprietary Impact Score.

The Impact Score takes into account the number of qualitative driver conditions met AND the media source. Points are given in two areas: 1-qualitative points and 2-media source points.

Impact Score Graphic Universal Information Services

[Read more at Commpro.biz]


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