By Todd Murphy | September 23rd, 2016
Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media.
Each day this week Universal has defined one of five key metrics important to public relations measurement. Yesterday we explored how the volume of Media Exposure alters the results of your analysis. In this last post of our five post series, we will look at our proprietary Impact Score.