By Todd Murphy | September 21st, 2016
Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media.
Each day this week Universal has spotlighted a specific metric. Yesterday we covered Source Quality and Reach. Today we will drill down on why identifying Key Messages before measurement, and locating their placement within your media results, is so important.