PR Measures that Matter: Source Quality

About Universal Amplifier

Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.

By Todd Murphy | September 20th, 2016

Universal Information Services is participating in an awareness and education campaign organized by AMEC,the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media.

Each day this week Universal will spotlight a specific metric. Yesterday we covered Sentiment and Tone. Today we’re going to briefly discuss the how Source Quality and Reach impact your measurement results.

media source quality for measurement universal information services

Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Source quality is a reflection of a media outlet’s authority in a specific area of interest, plus the credibility of their information.

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