By Todd Murphy | September 20th, 2016
Universal Information Services is participating in an awareness and education campaign organized by AMEC,the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media.
Each day this week Universal will spotlight a specific metric. Yesterday we covered Sentiment and Tone. Today we’re going to briefly discuss the how Source Quality and Reach impact your measurement results.
Reach refers to the total number of different people or households exposed, at least once, to a medium during a given period. Source quality is a reflection of a media outlet’s authority in a specific area of interest, plus the credibility of their information.