By admin | July 13th, 2017
What is the PR Evaluation Framework?
Out of all the free resources available to public relations professionals across the internet, one of the best is AMEC’s Integrated Evaluation Framework. Prepared by the world’s greatest evaluation minds, The Framework might not be a reporting platform full of analytics and flashy charts, and that’s because it’s designed to be a road-map for evaluating your public relations effort.
This newly developed tool was designed to help PR pros more easily understand the measurement process – providing a clear measurement journey from initial planning to implementation, setting smart goals which will yield success.
Public relations professionals seek free tools and resources to help guide client strategy or organizational strategy. But rarely are these tools used properly. If used properly the Integrated Evaluation Framework can be a valuable resource at the beginning stages of each PR project or campaign.
At Universal Information Services, we have implemented this Integrated Evaluation Framework into our everyday communication and planning for our PR evaluation clients, particularly during the on-boarding process for new business or at the start of an important new campaign for an existing client.