By admin | September 15th, 2020
How do mask mandates impact communities? Analysis Period: July 20-September 1, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – Mask Mandate The Universal Information Services Media Monitoring and Media Measurement teams present the next installation in our Society in Social Media series. Our team is excited to demonstrate […]
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By admin | July 21st, 2020
Many clients come to Universal Information Services after using other services. If we had to narrow it down to a single difference that attracts clients to Universal, it would be our concierge approach to service and support. What do we mean by concierge service? Universal is more than a vendor — we are your media […]
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By admin | July 10th, 2020
A Nationwide Look at Nebraska’s Black Lives Matter Conversation Analysis Period: May 29-July 10, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – #BLM At Universal Information Services, we are always looking for new ways to engage with our clients, our community, and our society at large. As social […]
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By admin | August 30th, 2018
How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]
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By admin | March 14th, 2018
Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]
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By admin | March 8th, 2018
Part 1 of 3 This post is the first in a three-part series illustrating the importance of knowing your strengths. As a sales person, my strengths are in listening to the needs of our prospects and then matching them to a specific news monitoring and PR measurement solution. Humbly, I would say I’m very good […]
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By admin | December 6th, 2017
Yesterday I thought to myself that now is such an exciting time at Universal Information Services. It hasn’t gone unnoticed that much of our recent growth is due to the accuracy and insight our PR measurement services provide. Our recently enhanced media measurement methodologies, combined with advanced visualization of data, has proven to be great […]
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By admin | July 13th, 2017
What is the PR Evaluation Framework? Out of all the free resources available to public relations professionals across the internet, one of the best is AMEC’s Integrated Evaluation Framework. Prepared by the world’s greatest evaluation minds, The Framework might not be a reporting platform full of analytics and flashy charts, and that’s because it’s designed to be […]
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By admin | June 28th, 2017
No, but it has changed. I’ve recently been asked what seems to be a recurring question in my professional career: “Austin, are press releases dead?” The answer isn’t as clear cut as some might think. PR professionals, particularly from the B2B side of PR, have written about this topic extensively, but there is no consensus if […]
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By admin | June 14th, 2017
AVE: An Inappropriate Metric The controversy within the media measurement over AVE usage (advertising equivalency value) has been swirling for years. In a recent article, CBSsports.com cited Gonzaga University as receiving $406 million in “value” from their recent run at the NCAA Basketball championship. This article, and how Gonzaga monitors and measures their media exposure […]
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