Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

President Trump Has A Problem with Google?

How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]

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PR Measurement: What Are Your Strengths?

Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]

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PR Measurement Fuels Universal Information Services

Yesterday I thought to myself that now is such an exciting time at Universal Information Services. It hasn’t gone unnoticed that much of our recent growth is due to the accuracy and insight our PR measurement services provide. Our recently enhanced media measurement methodologies, combined with advanced visualization of data, has proven to be great […]

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Free PR Evaluation Tools are Important

What is the PR Evaluation Framework? Out of all the free resources available to public relations professionals across the internet, one of the best is AMEC’s Integrated Evaluation Framework. Prepared by the world’s greatest evaluation minds, The Framework might not be a reporting platform full of analytics and flashy charts, and that’s because it’s designed to be […]

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Is the Press Release Dead?

No, but it has changed. I’ve recently been asked what seems to be a recurring question in my professional career: “Austin, are press releases dead?” The answer isn’t as clear cut as some might think. PR professionals, particularly from the B2B side of PR, have written about this topic extensively, but there is no consensus if […]

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What Is Wrong With AVEs (ad values)?

AVE: An Inappropriate Metric The controversy within the media measurement over AVE  usage (advertising equivalency value) has been swirling for years. In a recent article, CBSsports.com cited Gonzaga University as receiving $406 million in “value” from their recent run at the NCAA Basketball championship. This article, and how Gonzaga monitors and measures their media exposure […]

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Measurement Month: Tomorrow’s PR Professionals

It’s that time again! It’s Measurement Month! Getting into the spirit of the global month of learning, my team at Universal Information Services has been planning our events to educate the masses on best practices for one to measure public relations and communication. I wanted to take a few minutes out of our hectic schedules […]

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Facebook Reactions-How will they shape engagement measurement

The day is here! Yesterday Facebook officially debuted their new “Like” feature, calling it Facebook Reactions. This new feature has ushered Facebook into a whole new age of social media engagement. And yes, I said ENGAGEMENT. This new feature requires more than just clicking a button. This new feature requires Facebook users to think. Hear […]

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AMEC Measurement Month Welcomes Barcelona Principles 2.0

In conjunction with Measurement Month, the International Association for the Measurement and Evaluation of Communication (AMEC) has announced a new version of the Barcelona Principles. Appropriately named Barcelona Principles 2.0, the new guidelines address the changes in the measurement landscape over the last five years, when the first set of principles were introduced to the […]

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Media Responsibility and Caitlyn Jenner

As a young 23 year old PR practitioner – my social views may be the complete opposite of those who are 15 to 20 years older than me. Maybe that’s why, in recent weeks, I’ve taken offense to some of the media’s jokes pointed in the direction of Caitlyn Jenner. Frankly, I don’t understand what […]

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