Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Media Responsibility and Caitlyn Jenner

As a young 23 year old PR practitioner – my social views may be the complete opposite of those who are 15 to 20 years older than me. Maybe that’s why, in recent weeks, I’ve taken offense to some of the media’s jokes pointed in the direction of Caitlyn Jenner. Frankly, I don’t understand what […]

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PR Measurement Mistakes

  Austin Gaule, PR Measurement Director for Universal Information Services   Measuring your public relations’ effort is not easy. The difficulty in effectively generating valid insights from your media exposure is why services like ours exist. Globally, there are many companies that are working within recently established parameters to help clients and corporations gauge the […]

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Reflecting on the value of PRSA Conferences

 Krystal Sidzyik manages client relationships for Universal Information Services Each year PRSA chapters around the United States hold professional development conferences to help local PR professionals learn changing and new practices from experts in their respective fields all while networking to stay connected to the community. This year’s PDC in Nebraska focused on the Four […]

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Media Impact Score Predicts NCAA Winner

After three awesome weeks of basketball we have arrived at the title game for the NCAA March Madness Tournament. The initial analysis by Universal Information Services looked at the top four seeds going into the tournament. This data showed Kentucky was the overwhelming favorite to take the title this year, with Wisconsin and Duke coming […]

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How hard can it be to market to Millennials?

Krystal Sidzyik manages client relations for Universal Information Services In an ongoing effort to study media and communication as it evolves, at Universal Information Services we’ve discovered Millennials (people typically born between 1980 and 1995) are constantly modifying marketing rules when it comes to social networking. This makes marketing especially difficult for brands since Millennials will […]

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Universal Information Services Predicts NCAA Winner

Media Impact Predicts NCAA Basketball Winners For many, March is the best time of the year. Warmer temperatures, more hours of sunlight per day, and of course March Madness. NCAA Basketball conference championships come to an end and teams anxiously wait to hear their name called on selection Sunday. Universal Information Services is no stranger […]

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A Basic Review of PR Measurement

By Austin Gaule, media measurement director with Universal Information Services Far too often PR measurement experts make understanding measurement processes too difficult. Let me start off with an apology. On behalf of the measurement community (AMEC), we apologize. In our roles, we preach processes we think should be easily replicated and understandable to outsiders – who […]

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Profits and Women In Public Relations

Now that we’re 48 hours past International Women’s Day, I can use our Universal Information Services’ news monitoring data to reflect on the #MakeItHappen issue. For years, equality for women in the workplace has been an ongoing battle. Although women have made tremendous strides fighting for equality, there’s still a lot to be done. With […]

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Assessing the Media Impact of Nebraska’s 2nd District House Race

Assessing the Media Impact of Nebraska’s 2nd District House Race At Universal Information Services, we believe media analysis has predictive power, and that a strong media impact can correlate with political success. As we did for Iowa Senate candidates, Universal Information Services conducted a study to determine the media impact of the candidates for the […]

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Iowa Senate Race 2014-Data Picks Winner

Assessing the Media Impact of Iowa’s Senate Candidates: Braley Wins the Media Battle The fight for the Senate is raging, and many political analysts believe that Iowa is the most important battleground. Recent polling shows that Republican Joni Ernst has a slight edge over Democrat Bruce Braley, although it is believed that Braley still has […]

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