By admin | September 6th, 2016
It’s that time again! It’s Measurement Month! Getting into the spirit of the global month of learning, my team at Universal Information Services has been planning our events to educate the masses on best practices for one to measure public relations and communication. I wanted to take a few minutes out of our hectic schedules […]
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By admin | February 24th, 2016
The day is here! Yesterday Facebook officially debuted their new “Like” feature, calling it Facebook Reactions. This new feature has ushered Facebook into a whole new age of social media engagement. And yes, I said ENGAGEMENT. This new feature requires more than just clicking a button. This new feature requires Facebook users to think. Hear […]
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By admin | September 4th, 2015
In conjunction with Measurement Month, the International Association for the Measurement and Evaluation of Communication (AMEC) has announced a new version of the Barcelona Principles. Appropriately named Barcelona Principles 2.0, the new guidelines address the changes in the measurement landscape over the last five years, when the first set of principles were introduced to the […]
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By admin | June 11th, 2015
As a young 23 year old PR practitioner – my social views may be the complete opposite of those who are 15 to 20 years older than me. Maybe that’s why, in recent weeks, I’ve taken offense to some of the media’s jokes pointed in the direction of Caitlyn Jenner. Frankly, I don’t understand what […]
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By admin | May 20th, 2015
Austin Gaule, PR Measurement Director for Universal Information Services Measuring your public relations’ effort is not easy. The difficulty in effectively generating valid insights from your media exposure is why services like ours exist. Globally, there are many companies that are working within recently established parameters to help clients and corporations gauge the […]
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By admin | April 20th, 2015
Krystal Sidzyik manages client relationships for Universal Information Services Each year PRSA chapters around the United States hold professional development conferences to help local PR professionals learn changing and new practices from experts in their respective fields all while networking to stay connected to the community. This year’s PDC in Nebraska focused on the Four […]
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By admin | April 6th, 2015
After three awesome weeks of basketball we have arrived at the title game for the NCAA March Madness Tournament. The initial analysis by Universal Information Services looked at the top four seeds going into the tournament. This data showed Kentucky was the overwhelming favorite to take the title this year, with Wisconsin and Duke coming […]
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By admin | April 2nd, 2015
Krystal Sidzyik manages client relations for Universal Information Services In an ongoing effort to study media and communication as it evolves, at Universal Information Services we’ve discovered Millennials (people typically born between 1980 and 1995) are constantly modifying marketing rules when it comes to social networking. This makes marketing especially difficult for brands since Millennials will […]
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By admin | March 18th, 2015
Media Impact Predicts NCAA Basketball Winners For many, March is the best time of the year. Warmer temperatures, more hours of sunlight per day, and of course March Madness. NCAA Basketball conference championships come to an end and teams anxiously wait to hear their name called on selection Sunday. Universal Information Services is no stranger […]
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By admin | March 16th, 2015
By Austin Gaule, media measurement director with Universal Information Services Far too often PR measurement experts make understanding measurement processes too difficult. Let me start off with an apology. On behalf of the measurement community (AMEC), we apologize. In our roles, we preach processes we think should be easily replicated and understandable to outsiders – who […]
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