About Universal Amplifier
Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.
By Cheril Lewis | June 5th, 2020
“So, what are the primary public relations metrics I need to know?” I am asked this question a lot when clients first partner with Universal for their media measurement. They want to know what the primary metrics are they should be looking for within their media coverage. The honest answer is, it really depends on […]