Categories
- #newtools
- #samerules
- Boolean Searching
- Customer Experience
- Daily News Brief
- Marketing
- Media Analysis
- Media Contacts
- Media Measurement
- Media Trends & Statistics
- News Clips
- News Monitoring Tools
- News Tracking
- PR Measurement
- Press Clipping
- Social Media Analysis
- Social Media Monitoring
- Social Media Tracking
- Social Networks
- Universal Thoughts
Archives

About Universal Amplifier
Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.
Media Monitoring Expands the Audience for Local News
By Sarah McCallister | October 15th, 2020
The Media and Media Monitoring Media monitoring relies on, well, the media. Monitoring can’t exist without the source material that the media creates. Obvious, right? What’s less obvious is that the relationship between media and monitoring is a two-way street. The media benefits from the monitoring just as much as the monitoring benefits from the […]