Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Why is the UNL College of Business So Important?

She’s tall, attractive, and above all else, she’s smart. No I’m not talking about the women of your dreams, I’m talking about The University of Nebraska – Lincoln’s new College of Business, Howard L. Hawks Hall in Lincoln, NE. The 240,000 square foot state of the art building in nearly double the size of the […]

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Pierre Omidyar and the Battle of the Fake News Bulge

What makes a Philanthropist? Is it their generous nature to the greater good or maybe a unique drive to help others? When you think of a philanthropist you may think of the stereotype as someone that has the money to give away. Pierre Omidyar, founder of eBay, just happens to be worth more than $8 […]

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How encrypted messaging can impact you.

Encryption and Cyber Security are words that are thrown into almost every movie that includes computers. Sometimes overly used and out of place, “hacking” can become a theme in movies like Oceans 11, 12 and even 13. Hollywood seems to think we either don’t know or don’t care enough about computers to ask any questions. […]

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Media Bias and Summary News Consumption

There is bias in the media, and as upsetting as it is, it is just one of those things that cannot be helped. We forget that the news channels are owned by companies that must drive shareholder value. Where there is a profit motive there is a reason to attract an audience and consumers, in […]

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Is Fake News the Death of Journalism?

With an ever growing distrust and skepticism of the media, it seems this problem can be traced to one point. The moment the main stream media let go of journalism, and replaced it with their own opinions and looser fact-checking, that distrust gained traction. Whether it’s a news channel telling people a narrative they want […]

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New Year, New Gear at CES

With the ushering in of the new year comes the Consumer Technology Association’s Consumer Electronics Show (CES), and with that comes all of the new cool tech toys. From LG’s credit card thing, a bending 4K TV, and now Honda’s self balancing motorcycle. Now as much as I would love to rave over how cool […]

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The Unavoidable Problem with Snapchat

An Open Letter to Snapchat Dear Snapchat, Your advertisement platform is bad. Why? Because Snapchat is a mobile application that is is trying to monetize itself in a way that is like trying to fight Conor McGregor, UFC Lightweight Champion, with both hands tied behind your back and hopping on one foot. So unless you […]

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Twitter – One Man’s Political Weapon

Unless you have been living under a rock for the past few weeks you know that Donald Trump was voted President-elect of the United States, beating out Hilary Clinton in the electoral college. And unless you have been living under a rock for the past year and half, you know that this election has been […]

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Getting Real about Virtual Reality

Virtual Reality (VR) as it becomes more prominent in Gaming and in real life applications (Healthcare, Business, Education) is something you should know about. For my father’s company, Universal Information Services, it is technology I’ve put on his radar. Virtual Reality was fairly unknown just a few years back, with the only big name in the […]

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Twitter: From Bidder to Qwitter

Besides LinkedIn, Twitter is probably one of your biggest assets when it comes to networking online and social media tracking. Business professionals recognize the use value of Twitter, but that asset seems to have become a liability. After a drop of about 32% in its’ stock price, Twitter can now be compared to the Titanic of […]

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