Universal Information Services

While the world navigated the pandemic and politics of 2020, Universal Information Services accomplished two major milestones for media monitoring services. Universal supported all existing and new clients with the most comprehensive media monitoring during a pandemic. Universal built a new Public Relations platform that raises the bar for anyone using media monitoring or PR […]

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The News That Never Was (lost media mentions) by Universal Information Services’ CEO, Todd Murphy   Universal Information Services, a news monitoring and media measurement service, is used to tracking all the news that impacts corporations, organizations, government agencies, and communities. This year, the COVID-19 pandemic interrupted everyone and everything. From our angle, this was […]

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At 7:00am CT in the United States I participated in a webinar hosted by P+ Measurement in Nigeria, which was 2pm their time. My industry friend, Philip Odiakos had asked if I would co-present with another of their industry friends, Seye Olurotimi , on the topic of “Upscaling the role of Media Monitoring, Measurement and […]

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Measuring media messages Monitoring and measuring messages in social media is much like measuring other media formats, except it is totally different. With print, broadcast, and web news, most of the content is generated by or linked to a media outlet with some level of journalistic integrity. I know, some will complain that this outlet […]

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PR professional: “Hello, I would like to change and possibly cancel my service with you.” Their media monitoring vendor: “Surprise! We already renewed your contract! In the fine print we sent you last year, there’s a 90-day auto-renewal clause you may not have noticed. The good news is that you’re now locked into our service […]

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Almost every industry has levels of education and training that help those working in that industry perform better. Public relations and corporate communications is no different in that they have masters level degrees, as well as trade groups like PRSA, Public Relations Society of America, and IABC, International Association of Business Communicators. Combined, these options […]

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Innovation and development have always been a primary driver for Universal Information Services. Delivering service enhancements helps our clients and ensures that our services continually add value to their work. Our Alpha Clips service, which uses artificial intelligence to summarize content and compress the time needed to digest your found news results, is our most […]

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First, a post about the media and public relations may seem trivial in relation to how the coronavirus has impacted our healthcare, economy, and the way we live. But as a media monitoring and measurement service, we still have an obligation to help our clients track their earned media exposure and measure their public relations’ […]

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Yes, the world has changed since we began our dance with the novel coronavirus now called Covid-19. Government communications, corporate communications, emergency management communications, and health care public relations have all undergone a huge change at the hand of a fast-moving virus. For many corporate communicators, public relations pros, and information officers, Covid-19 has delivered […]

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Making PR Tools Better Public relations professionals and corporate communicators often ask us, “How can I better engage with influencers and monitor our media efforts?” From the side of the industry that provides the tools for such work, we ask the same question, but in terms of “How can we make news monitoring better for […]

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