Universal Information Services

Visit Truescope to learn why we are the media intelligence platform clients love to use. Obtain a unified view across millions of news articles and social posts daily with Truescope. Truescope’s media intelligence service delivers comprehensive media monitoring and news monitoring solutions to keep you informed and up-to-date. Complete the form and our team will […]

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After nearly 25 years, Rick Lombardo and Todd Murphy are back together to drive growth and expansion for Truescope in North America. Truescope, co-founded by Media Monitors/Isentia veterans John Croll and Michael Bade, has developed the most advanced communications technology platform to help professional communicators utilize their media exposure more easily and with greater insight. […]

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Todd Murphy, newly appointed President of Truescope North America and former CEO of Universal Information Services, discusses the merging of the two companies to form the most complete and client-centric media intelligence service in the United States. I feel fortunate to be leading Truescope’s growth in the world’s largest media intelligence market, combining the best-in-class […]

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On December 6, I will be moderating a virtual discussion on Media Measurement on behalf of FIBEP, the global Media Intelligence industry trade group. You can join me and two other industry experts as we discuss the balance between technology and trained analysts, and how it impacts reliable results for the measurement of communications. Email […]

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Public relations practitioners love a fancy new phrase and the phrase “predictive analytics” has been making the rounds in recent years. The idea of being able to predict likely outcomes, based on variables around your PR strategy, is very seductive for those wanting to better control desired outcomes. I’ve written about the False Glitter Effect in […]

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The obligatory post about PR strategy in 2022 Well the good news is I’m not going to talk about media monitoring, tracking organizational news across print, broadcast, web and social media content, but rather how PR Strategy is evolving. 2021 was a year of evolutionary discussion at the industry level for media monitoring organizations serving […]

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Omaha Business Leader Todd Murphy Elected Vice-President of International Media Intelligence Association OMAHA, NE, November 17, 2021 Universal Information Services is pleased to announce that FIBEP, a global media intelligence trade group, elected CEO Todd Murphy, to a two- year term as Vice President at the FIBEP World Media Intelligence Congress (WMIC) on November 2, […]

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The Boomerang Metaphor and Media Monitoring My thoughts have turned to an accelerating phenomenon that I call “Boomerang Clients.” At least, I thought this was a phrase I had coined, as it relates to our media monitoring and PR measurement clients, until I discovered that it has already been well written about. Basically, every service […]

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Sure, most companies work hard to please their clients. In the media monitoring and PR measurement industry, I personally feel like we have to work harder because our clients are, in turn, working hard for their stakeholders. To do this effectively, we make sure the news we capture is more comprehensive, our search results are […]

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Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]

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