By Todd Murphy | December 21st, 2021
The obligatory post about PR strategy in 2022 Well the good news is I’m not going to talk about media monitoring, tracking organizational news across print, broadcast, web and social media content, but rather how PR Strategy is evolving. 2021 was a year of evolutionary discussion at the industry level for media monitoring organizations serving […]
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By Todd Murphy | November 24th, 2021
Omaha Business Leader Todd Murphy Elected Vice-President of International Media Intelligence Association OMAHA, NE, November 17, 2021 Universal Information Services is pleased to announce that FIBEP, a global media intelligence trade group, elected CEO Todd Murphy, to a two- year term as Vice President at the FIBEP World Media Intelligence Congress (WMIC) on November 2, […]
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By Todd Murphy | October 8th, 2021
The Boomerang Metaphor and Media Monitoring My thoughts have turned to an accelerating phenomenon that I call “Boomerang Clients.” At least, I thought this was a phrase I had coined, as it relates to our media monitoring and PR measurement clients, until I discovered that it has already been well written about. Basically, every service […]
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By Todd Murphy | October 1st, 2021
Sure, most companies work hard to please their clients. In the media monitoring and PR measurement industry, I personally feel like we have to work harder because our clients are, in turn, working hard for their stakeholders. To do this effectively, we make sure the news we capture is more comprehensive, our search results are […]
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By Todd Murphy | August 9th, 2021
Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]
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By Todd Murphy | March 29th, 2021
TV News Clips are video files of broadcast or streaming news stories. This is the final post in our series of Key Questions for public relations professionals and corporate communicators. What are TV News Clips? Media monitoring is the ongoing service of comprehensively tracking the news you need. Whether you track media placements for your […]
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By Todd Murphy | March 15th, 2021
This is the second post in a series of four that will answer Key Questions, like “What is a Daily News Brief”, for public relations professionals and corporate communicators. What is a Daily News Brief? Compared to a comprehensive media monitoring report, that includes all media mentions for the day, a Daily News Brief is […]
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By Todd Murphy | March 8th, 2021
Before we answer this key question, let’s backup and explain what Alpha Clips are and why this service is a better way to monitor news for your organization or clients. This is the first in a series of four posts that will answer Key Questions for public relations professionals and corporate communicators. What Are Alpha […]
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By Todd Murphy | December 29th, 2020
While the world navigated the pandemic and politics of 2020, Universal Information Services accomplished two major milestones for media monitoring services. Universal supported all existing and new clients with the most comprehensive media monitoring during a pandemic. Universal built a new Public Relations platform that raises the bar for anyone using media monitoring or PR […]
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By Todd Murphy | December 28th, 2020
The News That Never Was (lost media mentions) by Universal Information Services’ CEO, Todd Murphy Universal Information Services, a news monitoring and media measurement service, is used to tracking all the news that impacts corporations, organizations, government agencies, and communities. This year, the COVID-19 pandemic interrupted everyone and everything. From our angle, this was […]
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Tags: #newtools
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