Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

How Did the Media Cover the Nike Kaepernick Campaign?

Good, Bad, Left, Right… What did the media really say? I asked our media measurement team at Universal Information Services to analyze the actual broadcast news exposure related to the new Nike advertising campaign, Just Do It. In Nike’s latest reboot of this slogan they featured the controversial former NFL player, Colin Kaepernick. Some felt […]

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What News Is Your PR Team Missing?

“They keep missing TV and radio stories that air!” “They never find any articles from the smaller, weekly newspapers!” “We keep asking them to fix our search, but nothing changes!” “They won’t let us out of our contract that auto-renewed!” If you’ve ever said the above statements, there’s a problem with your current media monitoring […]

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News Monitoring: What Does Unlimited Mean?

You may have heard of the value proposition, which means “an innovation, service, or feature intended to make a company or product attractive to customers”. That proposition usually comes in the form of a hook designed to close a deal based on something specific like features or cost. In the world of news monitoring, and […]

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What Are Alpha Clips?

The Need To Monitor News For public relations, corporate communications, and public affairs professionals, monitoring what is said in the news and media is critical. Historically, professional communicators have monitored the news through tools that basically search, find, and deliver results. Universal Information Services recently launched Alpha Clips as a new way to better monitor […]

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New Headquarters for Universal Information Services

Yes, you read this headline correctly and this is not an April Fool’s Joke. After almost 20 years in our current location, the decision has been made to move the Universal team to new offices. With this move comes some very clear benefits for our staff, as well as some great advancements in how we […]

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PR-What Should You Measure?

PR Measurement: what matters The “Measure What Matters” quote from Peter Drucker has found its way into many articles and posts about public relations measurement. Although originally a quote regarding business metrics, many PR pros and bloggers have used this quote to direct focus on measuring only the outputs and outcomes of a PR campaign […]

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Better Media Intelligence with Artificial Intelligence

Much has already been written about the importance of Artificial Intelligence (AI), but in this post I wanted to outline why Universal Information Services has developed our Alpha Clips media monitoring services using Artificial Intelligence. The media intelligence industry is comprised of several important functions necessary to corporations, government agencies, and non-profit organizations. News monitoring, […]

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Universal Introduces (AI) Powered Press Clippings

Berlin, Ger/ Omaha, NE, October 4, 2017—Universal Information Services announced today that it has introduced the world’s first press clipping service enhanced with artificial intelligence (AI). The Alpha Clips news monitoring service focuses on the origins of news stories that are commonly shared online, delivering them in a format that is more quickly consumed. In […]

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Navigating Fake News

Be Prepared Is your organization prepared to handle a fake news crisis or a crisis in general? If not, these six simple tips are a starting point. Be assured that crisis communications plans are extensive, but having one in place is a must. We hope this short series of blogs has been helpful in preparation […]

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Fake News and News Monitoring

Universal Information Services is a news monitoring company and as such we are seeing and vetting fake news daily. This is a new age we are living in and we are, let’s say, just a little more than half a year into this new media world. This is truly a case of learning on the fly […]

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