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Better PR Measurement Services

Better understand your public relations’ reach and impact through Universal Information Services’ PR measurement services. Universal's accurate evaluation methodology can deliver more actionable insights and a confidence level above our peers like Meltwater or Cision.

Complete Media Monitoring and Measurement

Better public relations measurement starts with a better methodology. At Universal, we approach true measurement as a data science that is enriched by professional analysts, not an algorithm forced to crunch each clients’ data without attention. Compared to automated services such as Meltwater, our accuracy and confidence level is unparalleled. Fully automated measurement is too clumsy to reliably measure qualitative media metrics. Professional analysts are needed to tease out the nuanced messages your media exposure may have, maximizing the valid insight gained from your PR efforts. We understand what you need to successfully improve your PR outcomes and realize your objectives.

As a concierge service, we not only help you with all of these steps, but also provide flexible agreements so you want to renew with us, rather than have to renew because of contract fine print.

  • Media Contacts and Distribution

    Target and connect your media releases with influential journalists by accessing our in-depth media contact database and distribution tools.

  • Web Monitoring and Social Media Tracking

    Whether you need to monitor online news sources, corporate websites, blogs, or social media sites, Universal provides the comprehensive interface to manage all your hits.

  • Radio and TV News Monitoring

    Receive scheduled notifications when your broadcast stories air. Preview, edit, save and share your clips in HD quality, or archive them in your customized portal.

  • Daily News Briefs

    Customized Daily News Briefs are hand-edited by our trained journalists to deliver your most strategic news of the day.

  • PR Measurement

    Delivering the quantitative and qualitative results necessary to measure your PR efforts and provide actionable insights.

  • Alpha Clips

    Alpha Clips is our exclusive desktop and mobile interface to your published and online news. Our AI enhanced reports save time for busy PR professionals and corporate communicators.

“Clients come to Universal for our customized approach to news monitoring and our PR measurement methodology. As a partner, my team is here to help clients achieve their measurement goals.” -Cheril Lee, Media Insight Director

Get started by letting us know who you are and how you want to improve your media monitoring and measurement effort. We would be happy to show how our insights compare to SaaS services like Meltwater. There’s no obligation, we just love exploring ideas.

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