Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

News Monitoring: What Does Unlimited Mean?

You may have heard of the value proposition, which means “an innovation, service, or feature intended to make a company or product attractive to customers”. That proposition usually comes in the form of a hook designed to close a deal based on something specific like features or cost. In the world of news monitoring, and […]

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The Munger Philosophy: Taught vs. Applicable Knowledge

As another spring college semester came to a close for me, it was also time for 40,000+ people to come to Omaha to listen to the Oracle of Omaha, Warren Buffett, and his partner, Charlie Munger, discuss everything from life philosophy to investment prescriptions. Normally I’d focus on an investment tip that blew my mind, […]

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Why We Need a Break: A Defense of College Spring Break

We All Need Breaks! Around this time a year the spring break frenzy is coasting into the home stretch. I use frenzy to describe the buzz spring break gets this time of year because it truly become all consuming in terms of thought and resources.. I start to see things like sunglass’ croakies and beverage […]

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Adding Value: What Are Your Strengths?

Part 3 of 3 (The Bottom Line) As the 3rd in a series, I had to spend some time thinking about what value I could add to our previous Universal blog posts about “Knowing Your Strengths”. This question, “How can we add value?” is a question that I ask myself every day as I’m interacting […]

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PR Measurement: What Are Your Strengths?

Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]

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Snapchat’s New Update: A flop of epic proportions

Like many other people in the world I am an avid Snapchat user and enjoy the app, well, I enjoyed the app. Ever since Snapchat chose to completely revamp their user interface they have alienated a huge portion of their users. What I can gather from my 18-22 year  old demographic is that we do not […]

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Media Intelligence: What Are Your Strengths?

Part 1 of 3 This post is the first in a three-part series illustrating the importance of knowing your strengths. As a sales person, my strengths are in listening to the needs of our prospects and then matching them to a specific news monitoring and PR measurement solution. Humbly, I would say I’m very good […]

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What Are Alpha Clips?

The Need To Monitor News For public relations, corporate communications, and public affairs professionals, monitoring what is said in the news and media is critical. Historically, professional communicators have monitored the news through tools that basically search, find, and deliver results. Universal Information Services recently launched Alpha Clips as a new way to better monitor […]

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A bad case of the Cryptos

 Blah, blah, Bitcoin… blah, blah “it’s a bubble”, blah blah, “I bought it three years ago”. Yes, the noise about crypto currencies is also raging on college campuses. Whatever your opinion on the matter of Cryptocurrencies, and Cryptocurrency trading, are all the buzz now. It seems like everyday I’m either hearing about a new currency […]

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New Headquarters for Universal Information Services

Yes, you read this headline correctly and this is not an April Fool’s Joke. After almost 20 years in our current location, the decision has been made to move the Universal team to new offices. With this move comes some very clear benefits for our staff, as well as some great advancements in how we […]

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