Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

How Alpha Clips 2.5.0 Extends Help To Our Clients

Innovation and development have always been a primary driver for Universal Information Services. Delivering service enhancements helps our clients and ensures that our services continually add value to their work. Our Alpha Clips service, which uses artificial intelligence to summarize content and compress the time needed to digest your found news results, is our most […]

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PR Changes As Covid19 Shifts Media Habits

First, a post about the media and public relations may seem trivial in relation to how the coronavirus has impacted our healthcare, economy, and the way we live. But as a media monitoring and measurement service, we still have an obligation to help our clients track their earned media exposure and measure their public relations’ […]

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3 Business Related Distractions for PR Pros

Yes, the world has changed since we began our dance with the novel coronavirus now called Covid-19. Government communications, corporate communications, emergency management communications, and health care public relations have all undergone a huge change at the hand of a fast-moving virus. For many corporate communicators, public relations pros, and information officers, Covid-19 has delivered […]

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Making News Monitoring Better- Alpha Clips 3.0

Making PR Tools Better Public relations professionals and corporate communicators often ask us, “How can I better engage with influencers and monitor our media efforts?” From the side of the industry that provides the tools for such work, we ask the same question, but in terms of “How can we make news monitoring better for […]

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Who Is Universal Information Services?

You may not have heard of us, but your competition knows us well. This idea is often the case when a new prospect comes to Universal Information Services for help. Most companies and organizations using a media monitoring or PR measurement service know of the SaaS platforms like Meltwater and Cision. Many firms and agencies […]

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FIBEP 2018: What I learned at WMIC18

As many of you know by my social media posts I was in Copenhagen, Denmark during this year’s World Media Intelligence Conference. My father, Todd Murphy, asked me to bring my unique perspective to many of the conversations he was having, discussions that would ultimately impact the growth of Universal Information Services. Although most of […]

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Looking Forward: What to Expect

Now that the 2018-2019 school year is in full swing, I think it might be wise to speculate what will continue to soar and what will flop as we cruise towards 2019… at least for the 18-24 year old demographic. All things that flop and all things that hold will follow three simple themes. Through […]

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How Did the Media Cover the Nike Kaepernick Campaign?

Good, Bad, Left, Right… What did the media really say? I asked our media measurement team at Universal Information Services to analyze the actual broadcast news exposure related to the new Nike advertising campaign, Just Do It. In Nike’s latest reboot of this slogan they featured the controversial former NFL player, Colin Kaepernick. Some felt […]

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President Trump Has A Problem with Google?

How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]

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What News Is Your PR Team Missing?

“They keep missing TV and radio stories that air!” “They never find any articles from the smaller, weekly newspapers!” “We keep asking them to fix our search, but nothing changes!” “They won’t let us out of our contract that auto-renewed!” If you’ve ever said the above statements, there’s a problem with your current media monitoring […]

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