Universal Information Services

You may not have heard of us, but your competition knows us well. This idea is often the case when a new prospect comes to Universal Information Services for help. Most companies and organizations using a media monitoring or PR measurement service know of the SaaS platforms like Meltwater and Cision. Many firms and agencies […]

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As many of you know by my social media posts I was in Copenhagen, Denmark during this year’s World Media Intelligence Conference. My father, Todd Murphy, asked me to bring my unique perspective to many of the conversations he was having, discussions that would ultimately impact the growth of Universal Information Services. Although most of […]

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Now that the 2018-2019 school year is in full swing, I think it might be wise to speculate what will continue to soar and what will flop as we cruise towards 2019… at least for the 18-24 year old demographic. All things that flop and all things that hold will follow three simple themes. Through […]

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Good, Bad, Left, Right… What did the media really say? I asked our media measurement team at Universal Information Services to analyze the actual broadcast news exposure related to the new Nike advertising campaign, Just Do It. In Nike’s latest reboot of this slogan they featured the controversial former NFL player, Colin Kaepernick. Some felt […]

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How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]

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“They keep missing TV and radio stories that air!” “They never find any articles from the smaller, weekly newspapers!” “We keep asking them to fix our search, but nothing changes!” “They won’t let us out of our contract that auto-renewed!” If you’ve ever said the above statements, there’s a problem with your current media monitoring […]

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Whether it is social media, messaging, or mobile gaming, people are always on their phones. And with micro-transactions becoming more and more common throughout all gaming, we have seen a huge increase in the market for mobile games. Mobile-based gaming now accounts for 32% of the total gaming market at around $46 Billion. But in […]

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You may have heard of the value proposition, which means “an innovation, service, or feature intended to make a company or product attractive to customers”. That proposition usually comes in the form of a hook designed to close a deal based on something specific like features or cost. In the world of news monitoring, and […]

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As another spring college semester came to a close for me, it was also time for 40,000+ people to come to Omaha to listen to the Oracle of Omaha, Warren Buffett, and his partner, Charlie Munger, discuss everything from life philosophy to investment prescriptions. Normally I’d focus on an investment tip that blew my mind, […]

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We All Need Breaks! Around this time a year the spring break frenzy is coasting into the home stretch. I use frenzy to describe the buzz spring break gets this time of year because it truly become all consuming in terms of thought and resources.. I start to see things like sunglass’ croakies and beverage […]

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