Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

CEO Todd Murphy Elected VP of Media Intelligence Association

Omaha Business Leader Todd Murphy Elected Vice-President of International Media Intelligence Association OMAHA, NE, November 17, 2021 Universal Information Services is pleased to announce that FIBEP, a global media intelligence trade group, elected CEO Todd Murphy, to a two- year term as Vice President at the FIBEP World Media Intelligence Congress (WMIC) on November 2, […]

More >

Catching the Boomerang Clients

The Boomerang Metaphor and Media Monitoring My thoughts have turned to an accelerating phenomenon that I call “Boomerang Clients.” At least, I thought this was a phrase I had coined, as it relates to our media monitoring and PR measurement clients, until I discovered that it has already been well written about. Basically, every service […]

More >

The Value Of Hiring Your PR Clients

Sure, most companies work hard to please their clients. In the media monitoring and PR measurement industry, I personally feel like we have to work harder because our clients are, in turn, working hard for their stakeholders. To do this effectively, we make sure the news we capture is more comprehensive, our search results are […]

More >

The Real Faces of PR Measurement

Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]

More >

The Daily News Brief: Curated News for Competitive Businesses

What is a Daily News Brief? Daily News Briefs are curated, customizable reports that only show you the most important news of the day. They are designed to show your business or organization what you need to know – quickly – so you can move on with your day. Think of your brief as a […]

More >

PR MEASUREMENT ADVANCES WITH BARCELONA 3.0

Last summer, Barcelona Principles 3.0 for PR measurement was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London and streamed to PR professionals around the world. The 2020 evolution of the globally trusted Barcelona Principles works to sharpen the communications industry’s focus on inclusion, impact and integrity. It is 10 […]

More >

To Vaccinate or Not Vaccinate, That Is The Question

The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]

More >

Anatomy of a Successful Search Strategy

Crafting a successful search strategy goes beyond just looking for certain keywords. In order to get the most out of your media monitoring needs, we focus on the “Three C’s” of search strategies: Context Collaboration Communication By following these three principles, we have the best chance of finding the right stories for you, without them […]

More >

What Are TV News Clips?

TV News Clips are video files of broadcast or streaming news stories. This is the final post in our series of Key Questions for public relations professionals and corporate communicators. What are TV News Clips? Media monitoring is the ongoing service of comprehensively tracking the news you need. Whether you track media placements for your […]

More >

What Is PR Measurement?

PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]

More >