By Todd Murphy | November 24th, 2021
Omaha Business Leader Todd Murphy Elected Vice-President of International Media Intelligence Association OMAHA, NE, November 17, 2021 Universal Information Services is pleased to announce that FIBEP, a global media intelligence trade group, elected CEO Todd Murphy, to a two- year term as Vice President at the FIBEP World Media Intelligence Congress (WMIC) on November 2, […]
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By Todd Murphy | October 8th, 2021
The Boomerang Metaphor and Media Monitoring My thoughts have turned to an accelerating phenomenon that I call “Boomerang Clients.” At least, I thought this was a phrase I had coined, as it relates to our media monitoring and PR measurement clients, until I discovered that it has already been well written about. Basically, every service […]
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By Todd Murphy | October 1st, 2021
Sure, most companies work hard to please their clients. In the media monitoring and PR measurement industry, I personally feel like we have to work harder because our clients are, in turn, working hard for their stakeholders. To do this effectively, we make sure the news we capture is more comprehensive, our search results are […]
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By Todd Murphy | August 9th, 2021
Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]
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By Sarah McCallister | July 12th, 2021
What is a Daily News Brief? Daily News Briefs are curated, customizable reports that only show you the most important news of the day. They are designed to show your business or organization what you need to know – quickly – so you can move on with your day. Think of your brief as a […]
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By Cheril Lewis | June 30th, 2021
Last summer, Barcelona Principles 3.0 for PR measurement was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London and streamed to PR professionals around the world. The 2020 evolution of the globally trusted Barcelona Principles works to sharpen the communications industry’s focus on inclusion, impact and integrity. It is 10 […]
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By Cheril Lewis | May 6th, 2021
The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]
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By Kelsey Johnson | April 13th, 2021
Crafting a successful search strategy goes beyond just looking for certain keywords. In order to get the most out of your media monitoring needs, we focus on the “Three C’s” of search strategies: Context Collaboration Communication By following these three principles, we have the best chance of finding the right stories for you, without them […]
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By Todd Murphy | March 29th, 2021
TV News Clips are video files of broadcast or streaming news stories. This is the final post in our series of Key Questions for public relations professionals and corporate communicators. What are TV News Clips? Media monitoring is the ongoing service of comprehensively tracking the news you need. Whether you track media placements for your […]
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By Cheril Lewis | March 22nd, 2021
PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]
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