By Todd Murphy | July 28th, 2020
PR professional: “Hello, I would like to change and possibly cancel my service with you.” Their media monitoring vendor: “Surprise! We already renewed your contract! In the fine print we sent you last year, there’s a 90-day auto-renewal clause you may not have noticed. The good news is that you’re now locked into our service […]
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By Cheril Lewis | July 24th, 2020
Need to see your public relations’ return on efforts at a glance? Universal has a new media measurement tool! We are pleased to announce the launch of our SCAN Report SCAN stands for Story Coverage Across News, and it provides a view of all your media exposure for a specific time frame. Our clients have […]
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By Ben Dumas | July 21st, 2020
Many clients come to Universal Information Services after using other services. If we had to narrow it down to a single difference that attracts clients to Universal, it would be our concierge approach to service and support. What do we mean by concierge service? Universal is more than a vendor — we are your media […]
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By Ben Dumas | July 10th, 2020
A Nationwide Look at Nebraska’s Black Lives Matter Conversation Analysis Period: May 29-July 10, 2020 Media: User Generated Media, Social Network Content Report PDF: Society In Social Media – #BLM At Universal Information Services, we are always looking for new ways to engage with our clients, our community, and our society at large. As social […]
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By Cheril Lewis | July 1st, 2020
Think of it this way: You wouldn’t read half of a murder mystery and then put down the book, would you? Of course not! You want to know whodunit and what all the information you’ve been collecting throughout the first half of the book means. Measurement works very similarly. Universal Information Services collects information on […]
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By Todd Murphy | June 26th, 2020
Almost every industry has levels of education and training that help those working in that industry perform better. Public relations and corporate communications is no different in that they have masters level degrees, as well as trade groups like PRSA, Public Relations Society of America, and IABC, International Association of Business Communicators. Combined, these options […]
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By Cheril Lewis | June 5th, 2020
“So, what are the primary public relations metrics I need to know?” I am asked this question a lot when clients first partner with Universal for their media measurement. They want to know what the primary metrics are they should be looking for within their media coverage. The honest answer is, it really depends on […]
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By Todd Murphy | April 6th, 2020
Innovation and development have always been a primary driver for Universal Information Services. Delivering service enhancements helps our clients and ensures that our services continually add value to their work. Our Alpha Clips service, which uses artificial intelligence to summarize content and compress the time needed to digest your found news results, is our most […]
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By Todd Murphy | March 30th, 2020
First, a post about the media and public relations may seem trivial in relation to how the coronavirus has impacted our healthcare, economy, and the way we live. But as a media monitoring and measurement service, we still have an obligation to help our clients track their earned media exposure and measure their public relations’ […]
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By Todd Murphy | March 19th, 2020
Yes, the world has changed since we began our dance with the novel coronavirus now called Covid-19. Government communications, corporate communications, emergency management communications, and health care public relations have all undergone a huge change at the hand of a fast-moving virus. For many corporate communicators, public relations pros, and information officers, Covid-19 has delivered […]
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