Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

To Vaccinate or Not Vaccinate, That Is The Question

The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]

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Anatomy of a Successful Search Strategy

Crafting a successful search strategy goes beyond just looking for certain keywords. In order to get the most out of your media monitoring needs, we focus on the “Three C’s” of search strategies: Context Collaboration Communication By following these three principles, we have the best chance of finding the right stories for you, without them […]

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What Are TV News Clips?

TV News Clips are video files of broadcast or streaming news stories. This is the final post in our series of Key Questions for public relations professionals and corporate communicators. What are TV News Clips? Media monitoring is the ongoing service of comprehensively tracking the news you need. Whether you track media placements for your […]

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What Is PR Measurement?

PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]

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What is an Executive Daily News Brief?

This is the second post in a series of four that will answer Key Questions, like “What is a Daily News Brief”, for public relations professionals and corporate communicators. What is a Daily News Brief? Compared to a comprehensive media monitoring report, that includes all media mentions for the day, a Daily News Brief is […]

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How Do Alpha Clips Improve News Monitoring?

Before we answer this key question, let’s backup and explain what Alpha Clips are and why this service is a better way to monitor news for your organization or clients. This is the first in a series of four posts that will answer Key Questions for public relations professionals and corporate communicators. What Are Alpha […]

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SmartView NXT: Better Media Monitoring and Measurement

While the world navigated the pandemic and politics of 2020, Universal Information Services accomplished two major milestones for media monitoring services. Universal supported all existing and new clients with the most comprehensive media monitoring during a pandemic. Universal built a new Public Relations platform that raises the bar for anyone using media monitoring or PR […]

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Omaha: The News that Never Was (lost media mentions)

The News That Never Was (lost media mentions) by Universal Information Services’ CEO, Todd Murphy   Universal Information Services, a news monitoring and media measurement service, is used to tracking all the news that impacts corporations, organizations, government agencies, and communities. This year, the COVID-19 pandemic interrupted everyone and everything. From our angle, this was […]

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Media Intelligence – A Partner, Not Vendor

Media Intelligence – Shifting the paradigm from Vendor to Partner Traditionally, media intelligence services, or news monitoring and measurement services, have been considered vendors. But, in more recent times, many organizations, companies and agencies are looking for more expertise and consultative services, thus shifting the paradigm from vendor to more of a partner. During my […]

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Upscaling the role of Media Monitoring, Measurement and Evaluation in post Covid-19

At 7:00am CT in the United States I participated in a webinar hosted by P+ Measurement in Nigeria, which was 2pm their time. My industry friend, Philip Odiakos had asked if I would co-present with another of their industry friends, Seye Olurotimi , on the topic of “Upscaling the role of Media Monitoring, Measurement and […]

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