By Todd Murphy | July 11th, 2022
Public relations practitioners love a fancy new phrase and the phrase “predictive analytics” has been making the rounds in recent years. The idea of being able to predict likely outcomes, based on variables around your PR strategy, is very seductive for those wanting to better control desired outcomes. I’ve written about the False Glitter Effect in […]
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By Todd Murphy | December 21st, 2021
The obligatory post about PR strategy in 2022 Well the good news is I’m not going to talk about media monitoring, tracking organizational news across print, broadcast, web and social media content, but rather how PR Strategy is evolving. 2021 was a year of evolutionary discussion at the industry level for media monitoring organizations serving […]
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By Todd Murphy | November 24th, 2021
Omaha Business Leader Todd Murphy Elected Vice-President of International Media Intelligence Association OMAHA, NE, November 17, 2021 Universal Information Services is pleased to announce that FIBEP, a global media intelligence trade group, elected CEO Todd Murphy, to a two- year term as Vice President at the FIBEP World Media Intelligence Congress (WMIC) on November 2, […]
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By Todd Murphy | October 8th, 2021
The Boomerang Metaphor and Media Monitoring My thoughts have turned to an accelerating phenomenon that I call “Boomerang Clients.” At least, I thought this was a phrase I had coined, as it relates to our media monitoring and PR measurement clients, until I discovered that it has already been well written about. Basically, every service […]
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By Todd Murphy | October 1st, 2021
Sure, most companies work hard to please their clients. In the media monitoring and PR measurement industry, I personally feel like we have to work harder because our clients are, in turn, working hard for their stakeholders. To do this effectively, we make sure the news we capture is more comprehensive, our search results are […]
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By Todd Murphy | August 9th, 2021
Let it be said, at least by me, that the technical advances of the past few years have made PR measurement much faster. AI, machine learning, and algorithms of all types have alleviated much of the heavy lifting that was previously handled by data analysts and media monitoring personnel. Technology has also increased the amount […]
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By Sarah McCallister | July 12th, 2021
What is a Daily News Brief? Daily News Briefs are curated, customizable reports that only show you the most important news of the day. They are designed to show your business or organization what you need to know – quickly – so you can move on with your day. Think of your brief as a […]
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By Cheril Lewis | June 30th, 2021
Last summer, Barcelona Principles 3.0 for PR measurement was launched by the International Association for Measurement and Evaluation of Communication (AMEC) in London and streamed to PR professionals around the world. The 2020 evolution of the globally trusted Barcelona Principles works to sharpen the communications industry’s focus on inclusion, impact and integrity. It is 10 […]
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By Cheril Lewis | May 6th, 2021
The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]
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By Kelsey Johnson | April 13th, 2021
Crafting a successful search strategy goes beyond just looking for certain keywords. In order to get the most out of your media monitoring needs, we focus on the “Three C’s” of search strategies: Context Collaboration Communication By following these three principles, we have the best chance of finding the right stories for you, without them […]
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