Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

PR Measurement: What Are Your Strengths?

Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]

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Snapchat’s New Update: A flop of epic proportions

Like many other people in the world I am an avid Snapchat user and enjoy the app, well, I enjoyed the app. Ever since Snapchat chose to completely revamp their user interface they have alienated a huge portion of their users. What I can gather from my 18-22 year  old demographic is that we do not […]

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Media Intelligence: What Are Your Strengths?

Part 1 of 3 This post is the first in a three-part series illustrating the importance of knowing your strengths. As a sales person, my strengths are in listening to the needs of our prospects and then matching them to a specific news monitoring and PR measurement solution. Humbly, I would say I’m very good […]

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What Are Alpha Clips?

The Need To Monitor News For public relations, corporate communications, and public affairs professionals, monitoring what is said in the news and media is critical. Historically, professional communicators have monitored the news through tools that basically search, find, and deliver results. Universal Information Services recently launched Alpha Clips as a new way to better monitor […]

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A bad case of the Cryptos

 Blah, blah, Bitcoin… blah, blah “it’s a bubble”, blah blah, “I bought it three years ago”. Yes, the noise about crypto currencies is also raging on college campuses. Whatever your opinion on the matter of Cryptocurrencies, and Cryptocurrency trading, are all the buzz now. It seems like everyday I’m either hearing about a new currency […]

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New Headquarters for Universal Information Services

Yes, you read this headline correctly and this is not an April Fool’s Joke. After almost 20 years in our current location, the decision has been made to move the Universal team to new offices. With this move comes some very clear benefits for our staff, as well as some great advancements in how we […]

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Last Year, Next Year-Apps That Win

Now that we are almost a month into 2018, I’m able to reflect on the innovations, successes, and flops of everything from Apps to gadgets of 2017. For the purpose of this article I will focus mainly on what gained popularity or faded into irrelevance with my demographic, the 18-22 year old age bracket. I’m […]

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PR-What Should You Measure?

PR Measurement: what matters The “Measure What Matters” quote from Peter Drucker has found its way into many articles and posts about public relations measurement. Although originally a quote regarding business metrics, many PR pros and bloggers have used this quote to direct focus on measuring only the outputs and outcomes of a PR campaign […]

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Better Media Intelligence with Artificial Intelligence

Much has already been written about the importance of Artificial Intelligence (AI), but in this post I wanted to outline why Universal Information Services has developed our Alpha Clips media monitoring services using Artificial Intelligence. The media intelligence industry is comprised of several important functions necessary to corporations, government agencies, and non-profit organizations. News monitoring, […]

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PR Measurement Fuels Universal Information Services

Yesterday I thought to myself that now is such an exciting time at Universal Information Services. It hasn’t gone unnoticed that much of our recent growth is due to the accuracy and insight our PR measurement services provide. Our recently enhanced media measurement methodologies, combined with advanced visualization of data, has proven to be great […]

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