By Cheril Lewis | March 22nd, 2021
PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]
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By Todd Murphy | March 15th, 2021
This is the second post in a series of four that will answer Key Questions, like “What is a Daily News Brief”, for public relations professionals and corporate communicators. What is a Daily News Brief? Compared to a comprehensive media monitoring report, that includes all media mentions for the day, a Daily News Brief is […]
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By Todd Murphy | March 8th, 2021
Before we answer this key question, let’s backup and explain what Alpha Clips are and why this service is a better way to monitor news for your organization or clients. This is the first in a series of four posts that will answer Key Questions for public relations professionals and corporate communicators. What Are Alpha […]
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Tags: #newtools
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By Todd Murphy | December 29th, 2020
While the world navigated the pandemic and politics of 2020, Universal Information Services accomplished two major milestones for media monitoring services. Universal supported all existing and new clients with the most comprehensive media monitoring during a pandemic. Universal built a new Public Relations platform that raises the bar for anyone using media monitoring or PR […]
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By Todd Murphy | December 28th, 2020
The News That Never Was (lost media mentions) by Universal Information Services’ CEO, Todd Murphy Universal Information Services, a news monitoring and media measurement service, is used to tracking all the news that impacts corporations, organizations, government agencies, and communities. This year, the COVID-19 pandemic interrupted everyone and everything. From our angle, this was […]
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Tags: #newtools
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By Jean Saucier | December 4th, 2020
Media Intelligence – Shifting the paradigm from Vendor to Partner Traditionally, media intelligence services, or news monitoring and measurement services, have been considered vendors. But, in more recent times, many organizations, companies and agencies are looking for more expertise and consultative services, thus shifting the paradigm from vendor to more of a partner. During my […]
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By Todd Murphy | November 20th, 2020
At 7:00am CT in the United States I participated in a webinar hosted by P+ Measurement in Nigeria, which was 2pm their time. My industry friend, Philip Odiakos had asked if I would co-present with another of their industry friends, Seye Olurotimi , on the topic of “Upscaling the role of Media Monitoring, Measurement and […]
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By Todd Murphy | November 10th, 2020
Measuring media messages Monitoring and measuring messages in social media is much like measuring other media formats, except it is totally different. With print, broadcast, and web news, most of the content is generated by or linked to a media outlet with some level of journalistic integrity. I know, some will complain that this outlet […]
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By Sarah McCallister | October 15th, 2020
The Media and Media Monitoring Media monitoring relies on, well, the media. Monitoring can’t exist without the source material that the media creates. Obvious, right? What’s less obvious is that the relationship between media and monitoring is a two-way street. The media benefits from the monitoring just as much as the monitoring benefits from the […]
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By Cheril Lewis | September 24th, 2020
AMEC (International Association for the Measurement and Evaluation of Communication) is the world’s largest media intelligence and insights professional organization, with more than 160 members in 86 countries. AMEC’s mission is education and innovation in PR communications measurement and evaluation. Universal Information Services is a member of AMEC and adheres to its guidance for valid […]
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