Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Looking Forward: What to Expect

Now that the 2018-2019 school year is in full swing, I think it might be wise to speculate what will continue to soar and what will flop as we cruise towards 2019… at least for the 18-24 year old demographic. All things that flop and all things that hold will follow three simple themes. Through […]

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What News Is Your PR Team Missing?

“They keep missing TV and radio stories that air!” “They never find any articles from the smaller, weekly newspapers!” “We keep asking them to fix our search, but nothing changes!” “They won’t let us out of our contract that auto-renewed!” If you’ve ever said the above statements, there’s a problem with your current media monitoring […]

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The New: Mobile Based Trivia Game Apps

Whether it is social media, messaging, or mobile gaming, people are always on their phones. And with micro-transactions becoming more and more common throughout all gaming, we have seen a huge increase in the market for mobile games. Mobile-based gaming now accounts for 32% of the total gaming market at around $46 Billion. But in […]

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Adding Value: What Are Your Strengths?

Part 3 of 3 (The Bottom Line) As the 3rd in a series, I had to spend some time thinking about what value I could add to our previous Universal blog posts about “Knowing Your Strengths”. This question, “How can we add value?” is a question that I ask myself every day as I’m interacting […]

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Media Intelligence: What Are Your Strengths?

Part 1 of 3 This post is the first in a three-part series illustrating the importance of knowing your strengths. As a sales person, my strengths are in listening to the needs of our prospects and then matching them to a specific news monitoring and PR measurement solution. Humbly, I would say I’m very good […]

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What Are Alpha Clips?

The Need To Monitor News For public relations, corporate communications, and public affairs professionals, monitoring what is said in the news and media is critical. Historically, professional communicators have monitored the news through tools that basically search, find, and deliver results. Universal Information Services recently launched Alpha Clips as a new way to better monitor […]

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Melting Media Monitoring Myths

Has your media monitor let you down? Media monitoring and measurement is what most would call a mature industry. Tracking the paid, earned, shared, or owned media (PESO) generated by public relations professionals and communicators isn’t as old as shoe cobbling, but it is not new. Within any mature industry, you have a variety of […]

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Choosing the right media monitoring company

Universal Information Services conducts business under a set of Core Values. At the top of that list is “Honest and Direct Communication with Everyone”. That includes prospective clients inquiring about our services and how we might compare to other vendors. Do we want to cast ourselves in the best light? Of course we do. Do […]

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Focus On the Clients When Buying A Company

Recently I penned a post for the public relations and communications industry related to business acquisitions. It was the result of some thoughts related to a recent acquistion Universal had made of a formerly competing media monitoring firm. The gist of this post is that one should focus on serving clients as the ROI for […]

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The Unavoidable Problem with Snapchat

An Open Letter to Snapchat Dear Snapchat, Your advertisement platform is bad. Why? Because Snapchat is a mobile application that is is trying to monetize itself in a way that is like trying to fight Conor McGregor, UFC Lightweight Champion, with both hands tied behind your back and hopping on one foot. So unless you […]

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