By Todd Murphy | June 26th, 2020
Almost every industry has levels of education and training that help those working in that industry perform better. Public relations and corporate communications is no different in that they have masters level degrees, as well as trade groups like PRSA, Public Relations Society of America, and IABC, International Association of Business Communicators. Combined, these options […]
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By Teddy Murphy | October 15th, 2018
Now that the 2018-2019 school year is in full swing, I think it might be wise to speculate what will continue to soar and what will flop as we cruise towards 2019… at least for the 18-24 year old demographic. All things that flop and all things that hold will follow three simple themes. Through […]
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By Todd Murphy | August 17th, 2018
“They keep missing TV and radio stories that air!” “They never find any articles from the smaller, weekly newspapers!” “We keep asking them to fix our search, but nothing changes!” “They won’t let us out of our contract that auto-renewed!” If you’ve ever said the above statements, there’s a problem with your current media monitoring […]
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By Teddy Murphy | August 17th, 2018
Whether it is social media, messaging, or mobile gaming, people are always on their phones. And with micro-transactions becoming more and more common throughout all gaming, we have seen a huge increase in the market for mobile games. Mobile-based gaming now accounts for 32% of the total gaming market at around $46 Billion. But in […]
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By Jean | March 21st, 2018
Part 3 of 3 (The Bottom Line) As the 3rd in a series, I had to spend some time thinking about what value I could add to our previous Universal blog posts about “Knowing Your Strengths”. This question, “How can we add value?” is a question that I ask myself every day as I’m interacting […]
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By admin | March 8th, 2018
Part 1 of 3 This post is the first in a three-part series illustrating the importance of knowing your strengths. As a sales person, my strengths are in listening to the needs of our prospects and then matching them to a specific news monitoring and PR measurement solution. Humbly, I would say I’m very good […]
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By Todd Murphy | February 19th, 2018
The Need To Monitor News For public relations, corporate communications, and public affairs professionals, monitoring what is said in the news and media is critical. Historically, professional communicators have monitored the news through tools that basically search, find, and deliver results. Universal Information Services recently launched Alpha Clips as a new way to better monitor […]
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By Todd Murphy | April 20th, 2017
Has your media monitor let you down? Media monitoring and measurement is what most would call a mature industry. Tracking the paid, earned, shared, or owned media (PESO) generated by public relations professionals and communicators isn’t as old as shoe cobbling, but it is not new. Within any mature industry, you have a variety of […]
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By Todd Murphy | April 14th, 2017
Universal Information Services conducts business under a set of Core Values. At the top of that list is “Honest and Direct Communication with Everyone”. That includes prospective clients inquiring about our services and how we might compare to other vendors. Do we want to cast ourselves in the best light? Of course we do. Do […]
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By Todd Murphy | April 11th, 2017
Recently I penned a post for the public relations and communications industry related to business acquisitions. It was the result of some thoughts related to a recent acquistion Universal had made of a formerly competing media monitoring firm. The gist of this post is that one should focus on serving clients as the ROI for […]
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