Universal Information Services uses our blog as a mouthpiece to amplify and illuminate issues related to measuring the impact of public relations and media exposure. Often covered in our writings are topics that show how the fundamentals of business and PR communication intersect with behavioral outcomes on a desired audience. Media monitoring has evolved well past the function of simply tracking results and now must interpret the effectiveness and impact those results have. We hope you find engaging content and ideas within the Universal Amplifier.
Part 1 of 3 This post is the first in a three-part series illustrating the importance of knowing your strengths. As a sales person, my strengths are in listening to the needs of our prospects and then matching them to a specific news monitoring and PR measurement solution. Humbly, I would say I’m very good […]
The Need To Monitor News For public relations, corporate communications, and public affairs professionals, monitoring what is said in the news and media is critical. Historically, professional communicators have monitored the news through tools that basically search, find, and deliver results. Universal Information Services recently launched Alpha Clips as a new way to better monitor […]
Has your media monitor let you down? Media monitoring and measurement is what most would call a mature industry. Tracking the paid, earned, shared, or owned media (PESO) generated by public relations professionals and communicators isn’t as old as shoe cobbling, but it is not new. Within any mature industry, you have a variety of […]
Universal Information Services conducts business under a set of Core Values. At the top of that list is “Honest and Direct Communication with Everyone”. That includes prospective clients inquiring about our services and how we might compare to other vendors. Do we want to cast ourselves in the best light? Of course we do. Do […]
Recently I penned a post for the public relations and communications industry related to business acquisitions. It was the result of some thoughts related to a recent acquistion Universal had made of a formerly competing media monitoring firm. The gist of this post is that one should focus on serving clients as the ROI for […]
An Open Letter to Snapchat Dear Snapchat, Your advertisement platform is bad. Why? Because Snapchat is a mobile application that is is trying to monetize itself in a way that is like trying to fight Conor McGregor, UFC Lightweight Champion, with both hands tied behind your back and hopping on one foot. So unless you […]
Virtual Reality (VR) as it becomes more prominent in Gaming and in real life applications (Healthcare, Business, Education) is something you should know about. For my father’s company, Universal Information Services, it is technology I’ve put on his radar. Virtual Reality was fairly unknown just a few years back, with the only big name in the […]
Universal Information Services’ mobile app is now available to all our subscribing clients. MyNewsNow! puts the power of your PR results in the palm of your hand. Unlike any other monitoring service, our mobile app comprehensively integrates all types of media: TV, radio, web, social, and true press clippings
Those companies or agencies using other media monitoring services to track their TV coverage may be suffering from the outage caused by the current DishTV and Tribune Media dispute over license fees. These carriage fee disputes are not uncommon. We’ve seen them hit cable systems and satellite carriers alike.
While it is true the next big buzz-phrase to be tossed around industry meetings for public relations and marketing is “influencer marketing”, this phrase has earned its place at the B2B table. Specific to my world, how does influencer marketing impact the choices organizations make when deciding on a trusted news monitoring or media measurement […]