Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

The New: Mobile Based Trivia Game Apps

Whether it is social media, messaging, or mobile gaming, people are always on their phones. And with micro-transactions becoming more and more common throughout all gaming, we have seen a huge increase in the market for mobile games. Mobile-based gaming now accounts for 32% of the total gaming market at around $46 Billion. But in […]

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The Munger Philosophy: Taught vs. Applicable Knowledge

As another spring college semester came to a close for me, it was also time for 40,000+ people to come to Omaha to listen to the Oracle of Omaha, Warren Buffett, and his partner, Charlie Munger, discuss everything from life philosophy to investment prescriptions. Normally I’d focus on an investment tip that blew my mind, […]

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iPhone: Groundbreaking or Heartbreaking Innovation

If you are an iPhone fan like myself and millions of others, then most likely you watched the Apple Event last Tuesday, September 12th. If you aren’t a fan, then you probably saw the #AppleEvent blowing up twitter and Apple’s promoted tweets for the Apple Watch, Apple TV 4K, iPhone 8, and last but not […]

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Why is the UNL College of Business So Important?

She’s tall, attractive, and above all else, she’s smart. No I’m not talking about the women of your dreams, I’m talking about The University of Nebraska – Lincoln’s new College of Business, Howard L. Hawks Hall in Lincoln, NE. The 240,000 square foot state of the art building in nearly double the size of the […]

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Media Bias and Summary News Consumption

There is bias in the media, and as upsetting as it is, it is just one of those things that cannot be helped. We forget that the news channels are owned by companies that must drive shareholder value. Where there is a profit motive there is a reason to attract an audience and consumers, in […]

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The Unavoidable Problem with Snapchat

An Open Letter to Snapchat Dear Snapchat, Your advertisement platform is bad. Why? Because Snapchat is a mobile application that is is trying to monetize itself in a way that is like trying to fight Conor McGregor, UFC Lightweight Champion, with both hands tied behind your back and hopping on one foot. So unless you […]

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What do you get when you mix an apple with a supercar?

For the first time in a long time Apple fans and Super-car enthusiasts are asking themselves the same question, “Why is Apple trying to acquire British super-car maker McLaren?” Last week the Financial Times reported that an acquisition, or a large strategic investment, was in the works between Apple and McLaren, the super-car manufacturer. The […]

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What’s Next: The New Perspective

[Teddy Murphy is a third generation news monitoring and media measurement semi-professional. Attending the University of Nebraska’s College of Business Administration, he’ll be writing on emerging social media trends, the next generation of content creation and marketing, and enlightening the current generations on what to expect next as his peers graduate into the workforce.] Who […]

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Influencer Marketing and Choosing a News Monitoring Service

While it is true the next big buzz-phrase to be tossed around industry meetings for public relations and marketing is “influencer marketing”, this phrase has earned its place at the B2B table. Specific to my world, how does influencer marketing impact the choices organizations make when deciding on a trusted news monitoring or media measurement […]

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Shiny and New PR: Buyer Beware

For those who work in public relations, marketing and even advertising, you know each year vendors attempt to capture your budget dollars with something new and shiny. In the 1990’s the rush to weekly newsletters was a rage. The late 1990’s saw billions of dollars spent as companies rushed to get their web presence online. […]

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