Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Gary Vaynerchuk on the Role of Micro Content in Storytelling

Missed Gary’s Presentation on 4/24/15? Don’t worry about it. Universal Information Services has you covered with this interactive recording. Click the screen below to here Gary Vaynerchuk’s colorful thoughts on micro content and the value of storytelling in marketing and branding. As a sponsor of his webinar, Universal Information Services is proud to support this […]

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Micro Content to Tell Your Brand’s Story

Guest post for Universal Information Services  Kristin Neemann, Brand and Communications Manager at Emspace Group Engagement & Action In a world where consumers spend an average of three hours per day on mobile devices, PR professionals must use quick, engaging and effective messaging to reach their audiences where and when they want to be reached. […]

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Gift Giving, The Media, and Valentine’s Day

A day of love or a day of gifts? Since I was a kid it has been instilled in me that Valentine’s Day has been about giving gifts and receiving gifts from the ones that we love – contrary to what Valentine’s Day is really about; love. My parents still to this day, even though […]

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Top 10 Films Sold at Sundance Film Festival 2015

Universal Information Services analyzed all the films that had been picked up for distribution; sold at the 2015 Sundance Film Festival. Using our global media measurement dashboard, we looked at which of these films has garnered the greatest volume of discussion in mainstream and social media. Can volume of media mentions, or buzz, predict future […]

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Universal Information Services and CommPRO

As readers of our #samerules #newtools blog may remember, we have partnered several times to provide thought leadership and content to Commpro.biz. Commpro provides access to great articles and events for the marketing, PR, and advertising industries across the United States. We will be heavily involved with Commpro for the next several months as we […]

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Taco Bell App and Social Media Measurement

Perhaps one of the biggest story-lines in social media news this week was the unique approach that Taco Bell took in unveiling their new app that introduced a new way to order food at the fast-food chain. Customers are now able, and encouraged, to use the app to place an order in advance of visiting […]

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Is Long Tail Marketing Dead?

The 2014 statistics for music sales shows that overall sales are down 4.9% compared to 2013 (see New York Times article). This includes downloads from services such as iTunes, as well as sales of hard formats like CDs, tapes, and records. However, in contrast, the sales of vinyl records are up 43% over last year […]

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When Media Mentions and Sales Don’t Add Up

Two summer blockbuster movies – “Hercules” starring Dwayne “The Rock” Johnson and “Lucy” starring Scarlett Johansson — hit the screens this past weekend. From New York City to Los Angeles, theater goers had at least two new choices. While both films had nearly identical numbers of media mentions, there was a clear monetary/audience winner at […]

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Why Link Bait Titles Are Numbing PR Professionals

PR people know how to grab the attention of a reader. Measuring PR outcomes can get muddied with all the link bait circulating as blog/tweet headlines. With that said, if you try to keep up on the communication industry you can end up becoming numb to the river of copy that gets written about trends. […]

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Girl Scout Cookies And Media Exposure

Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post Innovative Girl Scout Cookies. Sports fans anxiously await the opening game. Trendsetters prepare for fashion week. But everyone looks forward to the day they realize the most universally appreciated season arrives: […]

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