Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Girl Scout Cookies And Media Exposure

Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post Innovative Girl Scout Cookies. Sports fans anxiously await the opening game. Trendsetters prepare for fashion week. But everyone looks forward to the day they realize the most universally appreciated season arrives: […]

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Super Bowls Ads Arrive Early

Universal Information Services has partnered with Commpro.biz for the Image & Innovation Channel. To read on this topic in its entirety visit this post Do Early Super Bowl Ads Increase ROI? The big game won’t air until Sunday, but advertising firms are already working the spots they have produced. Teasing Super Bowl ads on the […]

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Live Google+ Broadcast: Omaha Wins Super Bowl

If you were unable to register for our live Google+ On Air Broadcast, you can watch it live from this page. Simply click the player to watch. We hope you gain great insight into what some are saying was the greatest organic public relations effort ever. Universal Information Services vice president, Todd Murphy, will be […]

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City branding via a tweet and Peyton Manning

We live in a world where logos, naming rights, and personal branding are part of the everyday landscape. Companies and organizations spend significant dollars on traditional and nontraditional advertising that may or may not work. At the same time, without rhyme or reason, what should be an obscure or—at best—small media mention takes off and […]

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Is competitive intelligence part of your strategy?

Competition keeps businesses and people sharp. Everyone judges successes and failures relative to how others are doing in their marketplace. And much like a coach who scouts an opponent, agile and winning companies are interested in Competitive Intelligence. Competitive Intelligence, the way Universal Information Services provides it, is all fair-game material that our editors pull […]

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Time for End Of Year News Stories

If you are a communication practitioner, Halloween should be a date on your calendar to use as a reminder – time to get your end-of-the-year list or lists together for distribution to the media. No, this isn’t like putting up Christmas decorations while people are baking pumpkin pies for Thanksgiving. It’s just smart public relations. […]

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Community Value of News Monitoring Sponsorships

Universal Information Services recently contributed our nationwide news monitoring services to the 2013 U.S. Senior Open golf tournament. Hosted in Omaha, Nebraska, this event drew professional players from around the world. Our business-to-business services aren’t easily understood outside of the public relations and business intelligence world. To our clients, our news monitoring and media analysis […]

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Social Media: from engagement to action

Chrisna Clark is the newest member of the Media Analysis & Measurement Department at Universal Information Services. As Assistant Director, Chrisna is focused on new media innovation, the convergence of social media tools, and the impact social media has on B2B or B2C engagement. Chrisna recently attended the 2013 AIM Infotech Conference and provided the […]

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CBS Saturates Super Bowl with Self Promotion

As you know, the Super Bowl moves around from network to network, depending on the year and the dollars bid. This year, CBS hosted the network broadcast, which was reported to have reached 100 million viewers globally. An interesting development emerged in the first half, and prior to the now infamous power outage, whereby CBS […]

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Event Location Impacts Publicity

In analyzing the news media resulting from specific events, Universal Information Services finds that event location can have a major impact on news coverage. Location, Location, Location?

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