Universal Information Services

The world is talking about the choice to vaccinate. While there are those of us who are eager to get vaccinated and get back to some semblance of a normal life, there are individuals out there who have concerns about the vaccine. These people may be dragging their feet when it comes to getting vaccinated. […]

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PR Measurement, public relations measurement, is an integral part of the public relations process. This is the third post in a series of four that answer Key Questions for public relations professionals and corporate communicators. The PR Measurement Process PR Measurement is the process of objectively evaluating the outcomes from a public relations effort, an […]

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Measuring media messages Monitoring and measuring messages in social media is much like measuring other media formats, except it is totally different. With print, broadcast, and web news, most of the content is generated by or linked to a media outlet with some level of journalistic integrity. I know, some will complain that this outlet […]

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The Media and Media Monitoring Media monitoring relies on, well, the media. Monitoring can’t exist without the source material that the media creates. Obvious, right? What’s less obvious is that the relationship between media and monitoring is a two-way street. The media benefits from the monitoring just as much as the monitoring benefits from the […]

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Need to see your public relations’ return on efforts at a glance? Universal has a new media measurement tool! We are pleased to announce the launch of our SCAN Report SCAN stands for Story Coverage Across News, and it provides a view of all your media exposure for a specific time frame. Our clients have […]

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First, a post about the media and public relations may seem trivial in relation to how the coronavirus has impacted our healthcare, economy, and the way we live. But as a media monitoring and measurement service, we still have an obligation to help our clients track their earned media exposure and measure their public relations’ […]

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Good, Bad, Left, Right… What did the media really say? I asked our media measurement team at Universal Information Services to analyze the actual broadcast news exposure related to the new Nike advertising campaign, Just Do It. In Nike’s latest reboot of this slogan they featured the controversial former NFL player, Colin Kaepernick. Some felt […]

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How Do Google Search Results Work? This week, President Donald Trump claimed the famous search engine Google was aggregating more negative coverage of his presidency than positive coverage. Google has addressed this matter over the last two years, since a very rocky 2016 election cycle, it seems the President is still not happy with the […]

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As another spring college semester came to a close for me, it was also time for 40,000+ people to come to Omaha to listen to the Oracle of Omaha, Warren Buffett, and his partner, Charlie Munger, discuss everything from life philosophy to investment prescriptions. Normally I’d focus on an investment tip that blew my mind, […]

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Part 2 of 3 This post is the second in a three-part series illustrating the importance of knowing your strengths. As my colleague Ben Caldwell put so well last week, “Since 1908, Universal Information Services has been creating great media monitoring solutions for their clients. That is what we’ve done for 110 years because, to be […]

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