Univeral Amplifier

Universal Amplifier

Amplifying the topics that power today's PR professional

Twitter – One Man’s Political Weapon

Unless you have been living under a rock for the past few weeks you know that Donald Trump was voted President-elect of the United States, beating out Hilary Clinton in the electoral college. And unless you have been living under a rock for the past year and half, you know that this election has been […]

More >

Media Exposure-What Election Polls Missed

Monday morning quarterbacking is the easiest job in the world, especially if you have data analysts like I do at Universal Information Services. With the Trump v. Clinton Presidential election in the rear view mirror by a week, it appears obvious why Donald Trump won over Hillary Clinton. Don’t worry, I’m not going to go […]

More >

Twitter: From Bidder to Qwitter

Besides LinkedIn, Twitter is probably one of your biggest assets when it comes to networking online and social media tracking. Business professionals recognize the use value of Twitter, but that asset seems to have become a liability. After a drop of about 32% in its’ stock price, Twitter can now be compared to the Titanic of […]

More >

What do you get when you mix an apple with a supercar?

For the first time in a long time Apple fans and Super-car enthusiasts are asking themselves the same question, “Why is Apple trying to acquire British super-car maker McLaren?” Last week the Financial Times reported that an acquisition, or a large strategic investment, was in the works between Apple and McLaren, the super-car manufacturer. The […]

More >

PR Measures that Matter-Impact Score

Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal has defined one of five key […]

More >

PR Measures that Matter-Media Exposure

Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal has defined one of five […]

More >

PR Measures that Matter-Key Messages

Universal Information Services is participating in an awareness and education campaign organized by AMEC, the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal has spotlighted a specific metric. […]

More >

PR Measures that Matter: Source Quality

Universal Information Services is participating in an awareness and education campaign organized by AMEC,the International Association for Measurement and Evaluation of Communication. These events are sponsored by membership companies and work to better educate public relations professionals on reliable methodologies for measuring PR and media. Each day this week Universal will spotlight a specific metric. Yesterday […]

More >

Clinton v Trump: News Cycle Monopoly

As the November presidential election draws ever closer, Hillary Clinton and Donald Trump are slugging it out to win position in the polls. Our team can measure public relations as a result of our comprehensive news monitoring services. From that data we took a closer look at the past week, August 28th through September 2nd […]

More >

Measurement Month: Tomorrow’s PR Professionals

It’s that time again! It’s Measurement Month! Getting into the spirit of the global month of learning, my team at Universal Information Services has been planning our events to educate the masses on best practices for one to measure public relations and communication. I wanted to take a few minutes out of our hectic schedules […]

More >