Universal Information Services

The dust is settling from the merger of Cision and Vocus, one of the largest consolidations within the media contact management and news aggregating service industry ever. Many are wondering what this will mean for their services, clients and staff. The two easiest elements to address is the impact it will have on staff and […]

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There is no such thing as an easier point in time when people talk about communications and how the media works. I’m sure you’ve heard someone say, “Things were easier back then”. You can insert any period you like for the word “then”. The anniversary of John F. Kennedy’s assassination is a reminder of this […]

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If you are a communication practitioner, Halloween should be a date on your calendar to use as a reminder – time to get your end-of-the-year list or lists together for distribution to the media. No, this isn’t like putting up Christmas decorations while people are baking pumpkin pies for Thanksgiving. It’s just smart public relations. […]

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This year a friend of mine was featured on Food Network’s Cupcake Wars. About a week before the airing I sat down with him, while dining with my wife. and suggested he engage a PR professional to help harness the publicity of that show. A few days before airing, Bill contacted me to pursue the […]

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At Universal I take calls, emails and tweets all the time asking about our news monitoring and media analysis services. When I think in terms of #samerules and #newtools, it strikes me that almost no two clients have the exact same need. Sure, many of our clients need TV clips and press clippings, or their […]

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At Universal Information Services our national news monitoring and media analysis efforts have evolved to a point where our client prospects are mostly found through inbound systems. In other words, with the growing use of #newtools from social media platforms, the need for us to interrupt/disrupt our prospective clients is greatly reduced. Many resources have […]

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As my sixth post to Universal Information Services‘ blog page, I felt it was time to elaborate on the philosophy of #samerules and #newtools. This blog was intended to cast light on what new tools are available to the PR professional and business communicator. We also want to contrast the flood of new tools against […]

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If you watch Twitter or follow public relations groups on LinkedIn, you’ve seen a common question about the #newtools for monitoring news or social media. Over the past week I counted no less than 200 sources people had offered up as their favorite new tool for tracking media. Some are free, some are paid, but […]

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Welcome to our first ravings related to news, information consumption, social media, tools of dissemination, and how all this is impacted by Human Nature. Universal Information Services has created this blog to illuminate ideas related to the intersection of communication fundamentals and new channels of information distribution. Basically, our media analysis and position as a […]

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To balance my prior posting (Top 3 Reasons To Attend Conferences #NewTools), and an important point on its own, I believe one should not make a career of attending conferences. Over the last three years we have observed the emergence of those who are on a quest to be the most well educated person working […]

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